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Interbike, producers of North America's largest bicycle industry trade shows, today announced its latest exhibitor list for the inaugural OutDoor Demo East, to be held October 21-22, 2008, at the Roger Williams Park in Providence, R.I.
The current exhibitor list includes nearly 60 of the industry's key bicycle, component and accessory manufacturers including Cannondale, Felt Bicycles, Fox Racing, Giant, Jamis Bikes, Mavic, Pedro's, Specialized, SRAM, Highway Two, and Earth, Wind and Rider, among others. (The complete list of exhibitors is included at the end of this release)
The exhibiting company's booths, product displays, demo products and staff will stretch across more than 60,000 gross square-feet of exhibit space in Roger Williams Park.
"Support for Outdoor Demo East continues to grow as manufacturers recognized the unique opportunity they have to reach east coast shop owners and staff who may not have been able to attend the Demo in Vegas this year," said Andy Tompkins, Interbike's show director.
Pre-show attendance information shows a strong concentration of regional buyers from Conn., Mass., Md., N.Y., N.J., N.H., Pa., and Va., with some buyers traveling from as far south as Fla., and as far west as Calif.
Exhibitors are putting their best efforts and product forward, capitalizing on the opportunity to meet with east coast dealers and buyers who may not have attended this year's Interbike Expo and Outdoor Demo.
"For many years Specialized has shown our commitment to the industry by attending Interbike and Outdoor Demo in Las Vegas," said Kathryn Grassl, USA event manager for Specialized. "We're excited to extend this same commitment to east coast dealers by giving them the opportunity to demo our 2009 bikes a bit closer to home."
Highlights from the Specialized demo fleet include the 2009 S-Works Epic (ridden to victory by Christoph Sauser at XC Worlds), the 2009 S-Works Era (World Champion Rebecca Rusch's bike of choice) and Tom Boonen's 2009 S-Works Roubaix SL2.
In addition to its demo fleet, Jamis Bikes is bringing a number of its show bikes from the Expo in Las Vegas. It plans to have no less than 40-50 models on display.
"Dealers often have limited time and a trip to Vegas to attend Interbike can be challenging for them," said Carine Joannou, president and CEO of Jamis Bikes. "Outdoor Demo East is located in an ideal spot where hundreds of dealers are within a three-hour drive. We are pleased that we have an event on the east coast where dealers have the opportunity to see new 2009 product and test out the 2009 Jamis Bicycles."
When dealers get their fill of demos, the National Bicycle Dealers Association (NBDA) will present its Super Seminar series in the Roger Williams Park Casino, a restored 1896 Colonial Revival building. NBDA Super Seminars titles include The Retail Store Manager as Leader, How to Make '09 Turn Out Fine, Practical Methods and Systems to Increase Profits in Your Service Department, and Power Merchandising for Bicycle Retailers.
Mavic and SRAM will also offer technical product clinic during the two-day event. A highlight of SRAM's 2009 line is sure to be their new Hammerschmidt transmission technology.
Providing a festival-like atmosphere, a DJ will be playing music all day and there will be a beer garden and concession stands for refreshment. On the evening of the first day, Pedro's is sponsoring an industry networking party with free food and beer.
"Shop owners, staff and buyers who make the effort to attend Outdoor Demo East will not be disappointed," continued Tompkins. "With the caliber of exhibitors and the effort they are making to connect with east coast dealers, attendees are guaranteed a valuable demo experience, top-notch technical clinics, and a great atmosphere for networking and spending time with the industry tribe."
Interbike Outdoor Demo East Exhibitors:
AMB i.t. US, Inc., Action Bicycle USA Inc., Advanced Sports Inc., American Diabetes Association*, BMC, Cannondale Bicycle Corporation, Carver Bikes, Chris King Precision Components, Civia Cycles, Delta 7 Sports, Downeast Bicycle Specialists, Earth, Wind and Rider, East Coast Greenway Alliance*, Felt Racing, LLC, Finish Line Technologies, Fox Racing Shox, Giant Bicycle Inc., Gore Bike Wear, Haro Bicycle Corp., Masi Bicycles, Highway Two, Hydrapak, LLC, J & B Importers Inc., Jamis Bikes, KHS / Freeagent Bicycles, Kenda USA, Kuota/Eurospek Inc., Louis Garneau USA, Marin Bikes, Mavic, Inc., New England Mountain Bike Association*, NiteRider Technical Lighting Systems, Norco Performance Bicycles, Nuun & Co., Pacific Cycle, Inc., Schwinn, GT, Mongoose, Pedro's Inc., Rocky Mountain Bicycles, SRAM Corp., Salsa Cycles, Santa Cruz Bicycles Inc., Scott USA, Sigma Sport, Specialized Bicycle Components, Squirt LLC, Storck Bicycle GmbH, The Biking Solution, The Caitlin Raymond Int'l Bone Marrow Registry*, Thomson, Thule, Inc., Topeak/Todson Inc., Uvex, Sports Inc., VP Components Co Ltd., WTB, Yakima Products Inc., Zipp Speed Weaponry.
*Non-profit or Advocacy Organization
About Outdoor Demo East
The Interbike Outdoor Demo East event is based on the Interbike Outdoor Demo held in conjunction with the Interbike International Bicycle Expo in Las Vegas. Roger Williams Park in Providence, R.I., the host venue, includes a road loop, sponsored by Mavic, for road and commuter bike testing and two off-road trails called "The Bowl" and the "Lakeside Trail," for mountain and cyclocross bike testing.
The event is aimed at servicing retailers who do not attend and/or additional staff members who are not able to participate in the Interbike International Expo and Outdoor Demo.
About Interbike
Interbike (a business unit of Nielsen Business Media, the parent company of the Outdoor Retailer (OR), Action Sports Retailer (ASR), Health+Fitness Business, and Fly Fishing Retailer trade shows) is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike (interbike.com) is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike (interbike.com) gathers more than 1,100 cycling-related brands and close to 23,000 total attendees annually.
The 2009 Interbike trade-only events begin with OutDoor Demo (September 21-22, 2008 in Boulder City), followed by the Interbike Expo, September 23-25 at the Sands Expo and Convention Center in Las Vegas. Dates for the 2009 OutDoor Demo East have yet to be determined.
MEDIA Contact:
Maura Lansford, SOAR Communications, 801.523.3730(wk) / 817.929.8123(cell), mlansford[.]soarcomm.com.
EUROPEAN MEDIA Contact:
Uwe Weissflog, inMotion mar.com, +49(0)714 1913131(wk) / +49(0)170 3164035(cell), uweissflog[.]inmotionmar.com.
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