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WHAT: Panel discussion, “PR 2.0 - Public Relations in the New World” at New Marketing Summit
The venerable profession of public relations has been shaken to its core by the arrival of social media. PR professionals are now learning to live in a world with millions of new media influencers and rapidly changing expectations about how to relate to them effectively. Pitches and press releases are giving way to conversations and resource centers. These trends can be intimidating, but for PR pros who learn to speak the language of Web 2.0, the results are gratifying. In this panel, Tony and other successful practitioners will share the secrets of this radical new approach to public relations.
WHO: Tony Sapienza is co-founder and principal partner of Topaz Partners, a leading provider of public relations and social media counsel and services. Prior to founding Topaz in 2001, Tony served as president of Miller/Shandwick Technologies, one of the world’s leading PR firms, and was global practice leader for Weber Shandwick Worldwide. While with Shandwick, he oversaw the launch of one of the first-ever PR agency social media initiatives, an effort that was recreated at Topaz, leading to the establishment of the agency’s Social Media practice. Topaz was recently named the top mid-sized technology PR agency in PRSourceCode’s survey of the tech industry’s editorial community.
WHEN:October 14, 2008 - 03:50 - 04:30 PM
WHERE: Gillette Stadium - Foxboro, MA
About Topaz Partners
Topaz Partners is a leader in the evolving world of technology public relations and social media. For more information, visit Topaz on the Web or call (781) 404-2400
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kderamo[.]topazpartner.scom 
