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TAG Heuer Announces the Launch of the 360 Virtual Museum
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La Chaux de Fonds, Switzerland, 10/08/2008 - Back to the future : TAG Heuer presents the world's first-ever avant-garde 360 virtual museum.
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TAG Heuer is pleased to announce the launch of the 360 VIRTUAL MUSEUM on its official website TAGHeuer.com. This is a unique chance to discover our private museum based in La Chaux-de-Fonds, Switzerland, and to travel deep inside TAG Heuer history.
All the elements are here to make you live our museum as if you were in the ground floor of TAG Heuer HQ: navigate in the 200 square meters of the museum, go through the windows and their historical timepieces, look up and watch the outstanding conical 360° panoramic film displaying more than 1 million images per hour!
The complete History section of the website has been renewed for the occasion: read Jean-Christophe Babin’s Edito, experience TAG Heuer 360 Museum through the eyes of TAG Heuer collectors and access the virtual museum.
A museum unlike any other. Thanks to ingenious design, the TAG Heuer 360 Museum is where time officially stops, thanks to the brand's rich culture and fascinating showcasing of a rare 300-piece collection spanning the company's 150-year history. The windows, designed to resemble the sub-dials of a wristwatch, chart the history of TAG Heuer, from its founding in 1860, to the present day and are enhanced by 50 magnifying lenses of varying sizes.
TAG Heuer 360 Museum virtual museum is the mirror of our motto “swiss avant-garde since 1860” and our tradition of innovation.
TAG Heuer (tagheuer.com), the leader in prestigious sports watches and chronographs since 1860, is one of the largest and fastest growing luxury Swiss watch brands. The Swiss watch making legend draws upon its active engagement in the world of sports to create the most accurate measuring instruments and sports watches in the world.
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any TAG Heuer securities in any jurisdiction including any other companies listed or named in this release.
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