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NewswireToday - /newswire/ -
London, United Kingdom, 09/30/2008 - Digital engagement agency Kerb has developed a classic online game to celebrate the 30th anniversary and 2009 major Arena tour of the Jeff Wayne musical extravaganza, The War of The Worlds.
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The viral game, commissioned by music marketing company Trinity St., forms a key marketing strand of The War of The Worlds’ fan site, where tickets for the new UK arena tour will be on sale exclusively for three days from September 30 before wider distribution.
Jeff Wayne will conduct the show, which includes new special effects in addition to the 100 feet of screens showing cutting edge CGI animation, the 35 foot high 3-tonne Martian Fighting Machine, and the Black Smoke Band and ULLAdubULLA Strings and which will feature surprise special guest artists.
Trinity St put Kerb to work closely with composer/producer Jeff Wayne on the audio development for the game to ensure the best result for fans, including custom audio loops and a special mix of the famous opening theme “The Eve of The War”.
Using elements of the show’s design, Kerb created a ‘steampunk’ genre-inspired version of a gaming classic, tailoring it to the famous story using evocative design and animation of Victorian England to reflect The War of The Worlds.
The science fiction classic tells the story of the ultimately doomed race of Martians landing in southern England to try to take over Earth. The level-based Flash game encourages players to blast the invading Martians out of the sky, using the mouse to direct cannon fire to defeat the “menace from the stars”. The mid-way points and end points in the game provide call to action links, to direct the user to learn more about the upcoming stage production. The game will be strategically seeded by Kerb beyond The War of The Worlds website, to ensure it reaches a wide and new audience.
Nick New, marketing director at Trinity St. says: “The team at Kerb came highly recommended to me as one of the most creative agencies around, and my experience of working with Jim and the team has confirmed that. They are exceptional in what they do and The War of The Worlds game is an elegant execution that is already getting great fan response, and is driving more and more traffic to our site! The desired result!”
Jim McNiven, managing director of Kerb, adds: “Trinity St. is a fantastic client with a product that is known around the world, and this campaign has created great excitement and energy in the Kerb studio. This game will bring the story to a new audience, as well as re-ignite the imagination of those already wise to the Martian terror.”
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tim[.]liberatemedia.com 
