Each and every web page that I view is automatically tested for validation. Believe you me that that consists of several hundred web pages each day, resulting in an absolute minimum of 36,500 web pages a year. In this sampling, less than 1 out of every 100 web pages validate, follow web standards. That’s right, less than 1% of the internet is valid. At this rate, I should be able to download the entire internet in 2,739,726 years. Don’t worry, I’m on it!
Following web standards in creating your business web pages is easy to implement whether you build your own web site or contract out the work. Web standards helps assure that your web pages appear consistently, to the degree possible, to your guest viewers and potential customers across several web browsing environments, 1) browser used, 2) screen resolution, 3) screen monitor size, and 4) browser settings. Web standards permit your web pages clean code, making it easier for search engine crawling robots to navigate and index your web pages. Web standards permit your web pages to load quickly, appeasing your guest viewers’ impatience. Using web standards in your web pages sets the foundation for your web page promotion strategy. Least but not last, using web standards in creating your web pages eases web site maintenance saving both you and your clients, if you are a web designer, undue expense.
Many webmasters or web designers adamantly poo-poo web standards. However, everything has standards of one form or another. This very sentence and every word that it contains is structured to standards. Below is this very same sentence written without standards:
"Agks sor fs fdfdk dger ero dfdf sdosod ewweo dsf klerio df lk."
Word is contains every very standards and it that this structured and sentence.
Does either of these make sense to you? Consequently, do these anti-web standard webmasters and web designers make sense to you? Though I exaggerated the example, it illustrates exactly how a processor looks at your web page’s code. The old adage still stands, garbage in, garbage out. Is your web site garbage?
You don’t have to listen to a word that I say. You can simply search SEO or web designer web sites and test them for validation yourself. I will guarantee you that less than 1% are coded properly. And you are going to pay them how much to work your web site? Often, these professionals will design or optimize for the latest and greatest web browsers, operating systems, monitor sizes and resolutions, and internet connections completely disregarding the rest of the world wide web community. Worse, they never bother to test them. Is this how you want you and your business represented?
You can tell a lot about a web site designer or SEO, web page optimizer for search engines, by testing their own websites’ code for validation. If their very own web sites do not validate, then, it is most likely that your and your website’s viewers’ interests are not primary to the web designer or SEO; your money is their main focus. If they do not implement web standards in creating your website, then, they are costing you money over the lifetime of your web site. This allows you to substantially negotiate their cost of constructing or optimizing your web site. If they can neither explain their short-comings or refuse to negotiate, then, it is probably best to stay away from them. You hold the ace card. Play it well. Remember, it is both your money and your website, not theirs! Do you want to pay for garbage? It is solely your choice, your money, your website, and your image. Choose wisely.
If you learn to follow web standards, you can generate a custom web page in less than 5 minutes, limited only by the speed at which you can key it. This gives you the much needed valuable and limited time to concentrate on your web page content. After all, your web page guest viewers don’t see your web standards based code, they see your web page content. Though, without actually knowing it, they experience your good web standard practice, making their stay that much more rewarding to both them and you. You are further rewarded in following web standards by the search engine crawlers indexing deeper into your web site by your using appropriately coded links. For you, following web standards is a win-win situation.
Without looking, do you know which one of the 3 major search engines (Google, MSN, Yahoo!) serve up valid SERP (Search Engine Return/Ranking/Results Pages)? Based on past history, you will be very much surprised.
Web standards used with your website is good practice. In so doing, you reserve your place of standing among the top 1% elite webmasters on the World Wide Web. That is quite respectful and honorable in itself.
If you are going to build your business on the World Wide Web, build it wisely and save yourself a bundle of time and money. Please feel free to contact me, Al Toman, at your convenience, to discuss your website, web standards, and saving you a bundle.