NewswireToday - /newswire/ - Singapore, Singapore, 09/24/2008 - Leading Linux-based digital signage provider launches gender distinction for its viewer validation technology. As a single systems platform, it removes potential hidden costs by eliminating third party software integration.

Most off-the-shelf digital signage systems that intend to use viewer validation tools have to undergo an integration process. This involves the overcoming of hardware and software compatibility issues, the fine-tuning of validation-to-player synchronization problems and the coordination of log report functions. These issues often have the potential to drag installation deadlines and result in increased costs.

By mounting a regular webcam on the screen, the media player’s InterFace™ viewer validation software can detect onlookers, differentiate gender and immediately react by swapping to more relevant content if instructed to. Otherwise it can continue playing its scheduled programming.

Gender distinction also expands the categorization of InterFace™’s validation logs to detect and count viewers, measure attention span and ‘Opportunity to See’ foot traffic count at the point of display - all of which can be translated to spreadsheets for convenient analysis.

“Although the digital signage industry is growing strongly, its greatest hurdle has always been quantifying the effectiveness of ad campaigns and measuring the return on investment by advertisers. With the addition of gender distinction to InterFace™, we can really give advertisers the advantage to target the right audience with the right message at the right time and give them the full report to prove it,” comments 1-2-1View CEO, Alfred Chong. “Our solution will give clients more cost-effective systems with predictable installation timelines and help them stretch their advertising dollar all at once.”

About 1-2-1VIEW

1-2-1VIEW (121view.com)is a provider of digital signage systems that are based on Linux and are built on proven consumer electronics platforms. 1-2-1VIEW’s turnkey hardware-software solution is network controlled and scalable to an infinite number of screens. With award winning, lightweight media players and web based management, 1-2-1VIEW is combining the most advanced technology with low cost of ownership in a dedicated digital signage system that is affordable for any budget.

Agency / Source: 1-2-1View Media Holdings Pte Ltd

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