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Fletcher Martin, a fully integrated marketing communications agency, caught drivers’ attention during the evening rush hour in Atlanta yesterday with a unique publicity stunt.
The agency, which represents Arby’s, placed large helium balloons with the Arby’s logo near billboards that prominently featured people’s faces. The stunt gave the illusion the people on the billboard were “Thinking Arby’s” as seen in the popular television ads where the Arby’s hat appears above people’s heads.
The blogosphere was buzzing about the guerilla ad as consumers enjoyed the joke. On one blog, a commenter named ada said, “very nice. Everyone is talking about it. I hope to see it on my way home.” Others called it “cool” and “hilarious” and AdRants called it a “nice effort.”
The balloons were taken down as the evening rush hour ended. But, the quirky stunt succeeded in garnering attention for the restaurant chain.
About Fletcher Martin
Fletcher Martin (fletchermartin.com) is an integrated marketing communications agency owned by the executive management of the agency and MDC Partners, Inc., one of the world’s leading marketing communications firms. Founded in 1979, Fletcher Martin helps clients disrupt their category or industry by providing insights and context to drive and change business. This disruptive change is led by the agency’s unique specialty consulting capability. Compensation is performance-based, and plans are executed through advertising, interactive, direct marketing and public relations services.
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jenjones[.]fletchermartin.com 
