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NewswireToday - /newswire/ -
London, United Kingdom, 09/17/2008 - The branded widget will enable viewers to upload their face to one of three sketches from the show, and post to their Facebook or Bebo profile, or upload to their blog.
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Digital engagement agency Kerb has been appointed by E4.com to develop a branded widget to promote the new season of Fonejacker, which enables viewers to ‘appear’ in one of three skits from the show.
The Flash-based application invites users to upload their photo (or a friend’s), re-size their face to fit the given template and mark out their jaw line, so that their face is transposed to a sketch of their choice. The content can then be posted to their Facebook or Bebo profile, or uploaded to their blog.
Kerb secured the Fonejacker project following the success of its game, ‘Stack Da E4 Police’, which was developed as part of a wider branding campaign for the newly launched E4.com website.
Kerb is expert at developing engaging content for a youth audience, and it is hoped that the Fonejacker application will be popular with its target 16-24 age group, helping to drive new viewers to the comedy show.
Jody Smith, editor of E4.com, comments: “We wanted to create something fun and viral for the new series of Fonejacker that users can take away from E4.com and place on their social network profiles. Kerb met the brief and has delivered something really special. We’ve only just got it out the door, but it’s already been embraced by the numerous Fonejacker fan groups on Facebook.”
Carl Hodler, interactive director of Kerb, adds: “We have created a branded interactive experience that is perfect for sharing across platforms such as Bebo and Facebook. By enabling viewers to ‘star’ in popular Fonejacker sketches, we hope this will help to raise awareness of the new series and drive further traffic to the E4.com website.”
The new season of Fonejacker airs tonight (Wednesday, 17th September) at 10pm on E4, and the widget will be available for a six-month period through the E4.com website.
About Kerb
Kerb is a digital engagement agency connecting digital advertising with entertainment and brand experience, with offices in the UK and Japan.
The award-winning agency is redefining traditional online advertising through promoting exciting content that audiences want to engage with and share.
It combines design and technical expertise with strategic consultancy to deliver highly engaging online advertising campaigns for leading brands including Sony PlayStation 3, Disney, Pepsi, BBC, EA Games, Nokia, Vodafone, Orange, Sky, Channel 4, Five, Lego and Easy Group.
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