NewswireToday - /newswire/ - Cardiff-by-the-Sea, CA, United States, 09/16/2008 - Star Trac is partnering with the Biggest Loser to get families on the right track to living a healthier, more active lifestyle. Season six of the top-rated show premiers Sept. 16, with the fitness equipment company providing machines for the show.

Star Trac, a global leader in the commercial fitness equipment industry is taking its crusade against global obesity primetime, partnering with the Biggest Loser Families. The company, which earlier this year launched its Expect Different initiatives encouraging people to live a more active and healthy lifestyle, has outfitted the Biggest Loser gym with its sleek strength training equipment and advanced cardio machines.

“The Biggest Loser has been a catalyst for contestants and viewers alike to lose an incredible amount of weight and change their lives for the better,” said Steve Nero, Star Trac president. “Star Trac is proud to be a part of a show that continues to serve as motivator for millions and we hope to use this partnership to extend our Expect Different messages to more people.”

Biggest Loser season six focuses on getting families into shape. Trainers Bob Harper and Jillian Michaels will put their teams head to head once again, training and motivating families to lose weight and learn healthy habits. Michaels and Harper will work on whipping contestants into shape on a variety of Star Trac equipment such as Spinner® bikes, MaxRack™ Star Trac Smith machine, HumanSport™ and E-TR treadmills. Biggest Loser Families and the Star Trac equipped gym premier Tuesday, September 16 at 8 pm on NBC.

About Star Trac
Star Trac, headquartered in Irvine, Calif., is the fastest-growing company in the commercial fitness industry. This success has been driven by user-focused product innovations that were inspired by the company’s mission to provide products to mold lifelong habits for health and fitness. Star Trac’s complete line of cardiovascular and strength equipment includes Impact Strength™, the Instinct™ Circuit Program™, the E Series, and the HumanSport™ line. The company is also partnered with Mad Dogg Athletics as the manufacturer for Spinner® bikes including the groundbreaking Spinner® NXT. While more than 4 million people in over 75 countries use Star Trac exercise equipment daily, the company knows it must do more. Global obesity is on the rise. It’s time to Expect Different. For more information about Star Trac call 1-800-228-6635 or visit Star Trac on the Web.

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