NewswireToday - /newswire/ - Carrollton, TX, United States, 09/13/2008 - Maestro, a personal assistance and concierge company providing specialized services to the promotional industry, has provided a way for pharmaceutical companies to still allow promotional products to doctors following the new 2009 PhRMA initiatives.

The WOW Card, the leader in branded personal assistance and concierge services to the promotional industry, has released its solution for the impending PhRMA reforms going into effect January 1, 2009. The new guidelines prohibit pharmaceutical companies from giving promotional products to doctors that have no educational value to the doctors or their patients. These new reforms will significantly limit promotional industry’s dealings with pharmaceutical companies, an estimated one billion dollar a year business. The WOW Card, powered by parent company Maestro LLC (maestros.com), has made some additions to its database of services it offers callers, allowing Maestro’s WOW Card to be given away to doctors by the pharmaceutical companies and still comply with the new set of guidelines.

The WOW card is an innovative solution for companies that want to give their clients something different than the traditional pen, coffee mug or notepad with their name and logo on the item. By providing callers access to a team of expert personal assistants/concierges, companies are making impressions on their clients that last a lifetime. With every call that is made to the service, callers are immediately recognized on their caller ID. Each caller is greeted by name and read the customized greeting that the company has chosen. The caller can ask the live assistants virtually any question about any topic or get help with virtually any task. Once the assistance or answer is provided, the caller gets another reminder of who gave them the service with a branded closing message. All greetings and closings can be instantly edited from each company’s online account.

“When I read the new PhRMA initiatives, I knew that our product could be tweaked to fit perfectly within the new guidelines” says Adam Alfia, founder and Managing Director of Maestro. “Maestro is an educational service, and our servicing the medical industry was just a natural extension of what we’ve been providing for years” he continues to say. “By providing the doctor medically relevant case studies and providing patients general information about a broad spectrum of subjects that would be educationally beneficial to their well being, we meet all the new criteria for the PhRMA guidelines.”

The WOW Card (woweveryone.com) division of Maestro was specifically created to be distributed as a promotional product by the use of the vast network of distributors that are currently doing business with companies in every industry. The majority of the WOW Card programs are delivered on a custom credit card style thick PVC card that is given to end users such as prospects, employees and customers. “The WOW pharmaceutical program allows pharmaceutical representatives to “gift” their business card which is printed on a high quality plastic “credit card”. The front of the card contains their regular business card information while the back gives the doctors access to information about case studies, medical research and other medical information” Alfia says. The program also has Patient Information cards branded with the Pharmaceutical companies’ name that gives patients access to the service. “The WOW program will help to help Pharmaceutical companies stay in front of doctors and help promotional companies re-capture some of the lost revenue the guidelines will take away.”

Associations like PPAI (Promotional Products Association International) and ASI (Advertising Specialty Institute), which represent thousands of distributors, are strongly opposing the new guidelines that they believe unfairly prohibit the advertising and promotional practices that are standard in every industry.

Agency / Source: Maestro

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