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Marketing Effectiveness – Thomson Intermedia Re-launches as Ebiquity plc - Thomson Intermedia has become Ebiquity plc - a move which signals a new direction for the company as it expands to deliver a range of media and marketing analytics services
Marketing Effectiveness – Thomson Intermedia Re-launches as Ebiquity plc

 

NewswireToday - /newswire/ - London, United Kingdom, 2008/09/12 - Thomson Intermedia has become Ebiquity plc - a move which signals a new direction for the company as it expands to deliver a range of media and marketing analytics services.

   
 
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Ebiquity is responding to the challenges of the digital world by focussing on data-driven systems and consultancy to maximise marketing effectiveness.

At the centre of this new direction is Billetts Marketing Investment Management, a new and unique service, which builds on the traditional strengths of the Billetts brand in media auditing and marketing sciences.

Founded on insights derived from the UK’s biggest media and marketing databases, Marketing Investment Management acts as an essential route to maximising effectiveness and efficiency throughout the communications cycle.

The programme incorporates a wide range of inter-linked services using Ebiquity’s unique proprietary techniques and tools.

At the same time, Ebiquity is launching a new generation of its reputation monitoring service Newslive, the most advanced offering of its kind in the market. It will deliver clients unrivalled desk-top access to news stories and analytics from press, TV, radio, internet, blogs, wires and web-based video.

The launch of Newslive represents a significant step for Ebiquity as it adds a state-of-the-art editorial monitoring service to complement its already leading market position in advertising monitoring through Billetts Media Monitoring.

Ebiquity CEO Michael Greenlees comments: “The growth of digital media has transformed the communications market, bringing about a radical change in the way that people lead their lives.
“At Ebiquity we are committed to delivering the essential data-based tools and services that our clients need to exploit this new market environment.
“We have chosen Ebiquity as our new brand to ensure that we are as distinctive as our products and services are unique.”

Two of the most respected members of the media community head up Ebiquity:

Michael Greenlees, Chief Executive
Michael Greenlees has more than thirty years experience within the advertising industry. He was a founder of GGT (Gold Greenlees Trott) in 1980 and, following its £143m acquisition by Omnicom in 1998, became president and chief executive of TBWA Worldwide and subsequently EVP and board member of Omnicom. He joined the Board of Thomson Intermedia as a non-executive director in April 2007, becoming chief executive in October 2007.

Nick Manning, Chief Operating Officer
Nick Manning was co-founder of Manning Gottlieb Media (now known as Manning Gottlieb OMD) one of the most highly respected and fastest growing media specialists in the UK. In 1997, Manning Gottlieb Media was bought by Omnicom and in 2004 Nick became chief executive of OMD UK Group Ltd, the second largest media agency group in the UK. He built it up to £800 million billings, before leaving in April 2007, and he joined Thomson Intermedia in the following October.

 
 
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Written by / Agency / Source: Propeller Group

 
 

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Marketing Effectiveness – Thomson Intermedia Re-launches as Ebiquity plc

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