NewswireToday - /newswire/ -
Pittsburgh, PA, United States, 2008/09/05 - Join Evan Andrews, analyst at JupiterResearch and Pat Stroh, Vice President, Analysis and Decision Support at IMPAQT for a one hour webinar discussing "How CMOs can boost their 2009 Plan with Search Marketing".
When: September 16, 1pm EST - Who should attend?
• Marketing Directors;
• eCommerce Managers;
• Top Marketing Executives.
Key learnings: Webinar to address how key Search Marketing strategies can help top marketing executives to identify the right measures, strategies and best practices to demonstrate to senior management the effectiveness of their marketing efforts.
IMPAQT (impaqt.com) is a privately-held Search Engine Marketing agency which helps Fortune 1,000 marketers gain revenue, branding, awareness and top Internet rankings through:
1. Search-based paid placement campaigns, and
2. Natural Website optimization.
To help marketers, we capture, organize and analyze millions of data points which define what consumers are searching for online; then we plan and manage online paid Search placement and natural optimization campaigns to attract searchers based upon our gained knowledge. Our most successful clients are those who appreciate the value of this data when combined with advanced analytics to drive significant return on investment.
JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business. JupiterResearch
• Provides consumer-facing companies with online advertising, marketing and customer service strategies to understand, attract, convert and retain customers;
• Advises online businesses to help them make critical decisions about technology selection, spending, staffing and Website effectiveness;
• Guides technology vendors and service providers on market opportunity, positioning, product definition and pricing.
JupiterResearch helps businesses define revenue opportunities, understand market trends, react to industry-specific dynamics and anticipate customers' demands, through a broad product offering in over 30 coverage areas.
About the American Marketing Association
The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day for information/resources, education/training and professional networking. AMA members are connected to a network of experienced marketers nearly 40,000 strong and include leading marketing academics, researchers and practitioners from every industry.