The Trade Section of the French Embassy in London, in partnership with the British Franchise Association (BFA), the French Franchise Federation, and international banking group HSBC, organises an event dedicated to the British Franchise Industry, which will take place at the Crowne Plaza Hotel Birmingham NEC (UK) on 2 October 2008. This Franchise Day will include B2B meetings and conferences involving a range of consultants and experts in the field, on the occasion of the National Franchise Exhibition.
The event is free to attend and will take place on 2 October 2008 in Birmingham (in England), on the occasion of the National Franchise Exhibition, which brings together key players from the franchising sector and the networked commerce industry.
As part of the B2B meetings, five French companies are already slated to attend; they are all looking for potentially interested investors and master franchisees based in the UK. The event in Birmingham represents a unique opportunity for debates and negotiations to take place among well-established French franchisors and British specialists of the franchise industry, such as consultants, financial and legal experts, as well as real-estate specialists.
Companies due to attend are listed below; more details on each of the French participants are available upon request.
Founded in 1997 by Jean-Christophe David, Body Minute is a specialist in beauty care that offers a complete depilation programme, with treatments taking place in dedicated institutes. The services offered by Body Minute are exclusively aimed at, and tailored to the needs of, women. It is a subscription formula for taking care of female clients, when they want (no appointment is required) and where they want (depilation, face and body care, relaxation, slimness care, etc.). Following its success within beauty institutes, Body Minute decided to complete its offer with brand-new sport and tanning services. The company is now looking for dynamic master franchisees or investors to develop its international business.
L’Occitane en Provence is a unique brand focusing on the well-being of women and men alike. The company, which is very well-established in the UK already, was founded in 1976 by Olivier Baussan. The products on offer range from personal-care lines to home fragrances. All are manufactured in a time-honoured and traditional way, using fine natural ingredients, primarily from Provence (in south-eastern France). Today, L’Occitane employs about 1,200 staff in 700 L’Occitane stores, which can be found in close to 70 countries around the world.
Since its creation in 1995, Comptoir des Cotonniers (CDC) has been designing clothing collections by combining modernity and timeless style with the creative spirit of its designers, who also have an eye for trends in fashion. In 1997, the company launched its successful Mother & Daughter collection, thanks to an advertising campaign that chose to highlight women who, precisely, were not celebrities. CDC has intensified its international development and, today, has a total of 351 points of sale worldwide. The concepts underpinning the CDC brand have proved very successful outside France. Stores located in Madrid (Spain) and London (UK) quickly ranked among the company’s top 10 in terms of turnover.
The strength and success of the concept developed by L’Echelle Européenne lies within the idea of offering – on the same premises – all the products that enable members of the public (and the trades) to climb, to work, to move about, or to be stationary at height, and in complete safety. When it comes to scaffolding, L’Echelle Européenne is particularly committed to the development of aluminium scaffolding on wheels, which represents a rapidly growing product line. Established in 1990, the company’s franchise network consists, today, in 60 retail outlets across Europe.
As the first-ever network of building brokers in France, Illicotravaux meets people’s expectations. As is well known, having work done in one’s house is no simple matter and can be terribly time-consuming. Thanks to its comprehensive address book, Illicotravaux provides its clients with a selection of building contractors’ quotes at short notice and helps home owners and occupiers make the right decision at the right time, with the minimum of complications to them. With more than 140 brokers, Illicotravaux covers a large territory and currently has a total of 7,500 building contractors on its books, serving approximately 70,000 clients. The concept is easily transferrable to markets other than France, including the UK.
The Trade Section of the French Embassy in London promotes trade development between France and the UK by offering different types of services to French companies. The Consumer Goods Department organises B2B events in the form of conferences and networking opportunities, mainly in London.
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To confirm your interest in taking part in this Franchise Day or to receive more information about the event and the French participants, please contact Mr C Velluet or Ms C Lehmann.
Mr Charles VELLUET
French Trade Commission
T: +44 (0) 20 7316 4165
Ms Chloé LEHMANN
French Trade Commission