Release date: 2008-09-05

Marketing Automation Gold For Eloqua & Rubicon Marketing Group

(Newswire Today) —  Portland, OR, United States, 2008-09-05 - Another successful marketing automation deployment by Rubicon Marketing Group.


Mark Keh, Direct Marketing Manager at 8e6 Technologies, praised Rubicon Marketing Group for their fast and successful deployment of Eloqua, the industry’s leading integrated demand generation platform for executing, automating and measuring business-to-business (B2B) marketing programs. Leveraging Eloqua’s new SmartStart program for unparalleled time-to-value, Rubicon seamlessly configured, implemented and integrated the Eloqua solution with 8e6’s existing customer relationship management (CRM) system in just four days from start to finish.

8e6 Technologies is an Internet security company that proactively protects organizations against Internet-based threats. To help drive more leads and automate the company’s lead nurturing programs, 8e6 turned to Eloqua – the leading marketing automation provider, and Rubicon a leader in demand generation.

Rubicon’s 8e6 SmartStart implementation included:

• Implementation of a new lead management process;
• Lead scoring;
• Website forms integration;
• CRM Integration;
• Email template creation;
• Creation and execution of the first email campaign to 30,000 prospects.

“Rubicon did a great job with the implementation. Their expertise in Eloqua, and lead management was invaluable,” said Mark Keh. “They immediately had credibility with our management, sales and marketing teams, so we were able to quickly come to agreement on the changes required to result in the best implementation of Eloqua.”

Luis Curet, VP of Sales at 8e6 added: “We were impressed by how Rubicon guided the SmartStart deployment of Eloqua so that it minimized the impact on the sales guys while still driving maximum value and effectiveness for marketing.”

About Rubicon

Rubicon Marketing Group, Inc. (, a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise. Rubicon has created a repeatable, scalable and measurable process that drives qualified leads directly into the sales pipeline.


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