NewswireToday - /newswire/ - Charlotte, NC, United States, 09/05/2008 - Groundbreaking styles will evolve when the lifestyle apparel company, Rise Sport, launches in October. With the world wide sport of soccer playing as the inspiration behind the line, Rise Sport will feature innovative street couture unlike any other.

Seldom does a clothing line emerge from the urban landscape that is unique, has actual staying power and epitomizes the true essence of street couture. Rise Sport is that brand.

Rise Sport is the first lifestyle apparel company to create art-inspired fashions and lifestyle products inspired by the urban culture of the world’s game—soccer. Why soccer? The urban culture of soccer exemplifies the incredible style gathered from global influences, fusing the best in art, music and culture from across the world. Rise Sport embraces this generation who has grown up surrounded by the influx of international culture via the World Wide Web and mobile media. Rise Sport caters to those who welcome global influences in their art, music and entertainment because they are the ones ready for the next level in progressive street style.

Founded in 2007 by Akbar Majeed, Rise Sport is gearing up for its official launch in October 2008. Majeed is excited about the Rise’s direction and spot in the marketplace.
“Rise Sport isn't just about clothes,” says Majeed. “It's a spark for a cultural revolution; it will change the way the world's game is viewed & thought of in the US.”

Currently Rise Sport (risesport.com) is a men’s t-shirt line with plans to expand into shoes, bags and other accessories. The women’s line is in the development stages with limited pieces debuting summer 2009.
Aside from its mission to change the way the world’s most popular and celebrated game is represented here in the States, Rise Sport is also dedicated to social change. Through its partnerships with FC Harlem and Street Soccer USA, Rise Sport is using its brand to make a difference. Rise Sport is community, culture and cool—that’s how they kick it.

Agency / Source: JSW Media Group

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