(Newswire Today) —  Lakewood, CO, United States, 2008-09-02 - Popular tabletop manufacturer looks to augment sales with SalesOptimizer program.

Brandwise, an application service provider known for delivering hosted software solutions to manufacturers and their sales channels within the gift and home industry, has been contracted by Certified International Corp. for its SalesOptimizer program.

“We were looking for an efficient way to manage and distribute customer information to our 120+ sales reps across the country,” said Certified International Vice President, Stephen Santulli. “We were particularly interested in re-establishing business with dormant accounts and increasing our business with new prospects. SalesOptimizer offers a unique combination of tools and techniques directly targeting these business needs.”

SalesOptimizer is an easy-to-use, web-based tool that makes vital sales data, analysis and communications available when and where it is needed most. Senior management, for example can gain high-level visibility into sales trends through daily flash reports and a variety of data and analysis reports. They also can communicate directly with their sales channels via a secure, web-based link. In addition, a sales rep on the road can have customer and product histories at their fingertips along with comprehensive sales and invoice information and the latest promotions information. And with the programs newly updated mapping feature, they can prospect for new clients on-the-go.

The Brandwise product suite integrates a series of industry-specific tools that help manufacturers and sales reps sell more products to their customers, combining Sales Force Automation technology, Business Intelligence tools, Decision Support and Customer Relationship Management.

About Certified International
Established in 1985, Certified International (certifiedinternational.com) is a Pleasantville, NY-based manufacturer specializing in ceramic tabletop, dinnerware, bakeware, holiday giftware and accessories. For more information about Certified International, P: 914.741.1332, E: custserv[.]certifiedinternational.com or visit the website.

About Brandwise
Brandwise (brandwise.com) is an Application Service Provider (ASP) delivering hosted software solutions to manufacturers and their sales channels within targeted industries. The Brandwise product suite integrates a series of industry-specific tools that help manufacturers and sales reps sell more products to their customers, combining Sales Force Automation technology, Business Intelligence tools, Decision Support and Customer Relationship Management (CRM to enhance the coordination and communication of information between manufacturers and their sales channel). In the near future Brandwise will also add e-Commerce to their product offering. For more information on Brandwise visit the website or call (877) 435-3225.

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