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Blue Fire Group has been selected by The Kentwood Company to provide My Buying Buddy™ as a strategic company-wide system for web based lead generation and incubation. Blue Fire Group will also develop a new custom web marketing system for Kentwood’s existing highly innovative online listing presentations.
This decision by Kentwood represents a significant endorsement of Blue Fire Group’s lead generation and web marketing solutions, which have already been experienced by many Realtors across the Colorado region.
Richard Pruitt, Director of Marketing and Advertising for Kentwood said, “Our vision is to continue to provide marketing leadership for our Brokers and set the standard for the industry and today this means maintaining a superior strategy for marketing on the Internet. The marketing solutions and technology from Blue Fire group will allow us to take on an even stronger position of leadership.”
The new systems will allow Kentwood to enhance their already successful and exclusive Kentwood Hometours online presentations with an even more sophisticated web showcase; and with My Buying Buddy™, provide lead generation and customer relationship management systems including lead management and lead incubation for the whole of Kentwood Company’s broker associates.
“The Internet now allows the real estate industry to offer services and build relationships with home buying consumers in a radically new way”, commented Paul Eastwood, President of Blue Fire Group. “The investment in our systems will allow Kentwood to enhance their existing innovative custom online presentations and marketing techniques with these new opportunities, and be able to generate manage and incubate sales leads centrally, and ultimately distribute qualified leads to Broker Associates.”
My Buying Buddy™ is a high-value, self-service home search tool for consumers which offers higher levels of automation and valuable services for registered users. Realtors are supported with an easy to use customer relationship management system (CRM) for managing, incubating and closing leads in a single, team or office environment.
About the Blue Fire Group
Blue Fire Group Inc. is a Denver based company dedicated to providing the real estate industry with innovative marketing solutions using Internet based technology.
About The Kentwood Company
Kentwood is the dominant brokerage of its size in the country. Since 1991, the company has ranked number one nationally in average broker sales, achieving a U.S. Real Estate industry average high for residential sales of $14,583,150 in the DTC office in 2004. Kentwood’s exclusive Online Presentations are web sites of listings that are individually designed and created to clearly illustrate the values and character of our homes. These multi-page stories offer comprehensive coverage, giving our sellers a vital competitive edge in the Denver real estate marketplace.
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