Actimagine announces that it has licensed its innovative video ringtone technology to Exactmobile (South Africa). Exactmobile, one of the largest content providers in South Africa, has successfully launched the Video-tone service since November 2005. The technology, which is provided by Actimagine, enables a short music video clip with digital audio to be converted and installed as a ringtone on Symbian smart-phones. When a call arrives, the video clip will play automatically, along with the caller-ID, adding a new multimedia user experience, as compared to traditional ring-tones.
To date, Exactmobile has licensed more than 100 music video clips from publishers such as Sony BMG to be converted into video ringtones.
Actimagine’s video ringtones solution adopts a plug-in design, which allows multiple ringtones to be installed on the phone, and assigned to different users or profiles. The video output is of exceptionally high quality, due to a patented video codec, which is highly optimized for mobile devices. This software video codec is able to display full motion video on mobile devices, using ARM7 and ARM9 CPUs starting from 40MHz, making it suitable not only for smart-phones, but also for mid-range feature phones as well.
Davin Mole, Exactmobile CEO, says entertainment is opening up a whole new world to mobile phone users, which will soon have a knock on effect into the business environment. “in order for users to want to get video enabled mobile phones and start using their capabilities, there needs to be something that motivates them to purchase the phone. Entertainment applications like video ringtones will do that,” he says.
Gavin Penkin, Director of Portal & Entertainment Business at Exactmobile, believes that the WASP (wireless application services provider) market has certainly moved beyond the point of downloading simple polyphonic tones and java games, into more feature rich contents.
Yann Viot, VP Marketing of Actimagine, adds: “The key differentiator of our video technology is being able to deliver the kind of quality that users expect, and are willing to pay for. Conversely, media content owners now have the solution to deliver contents to mobile phones at a quality that is good enough for commercialization.”
Actimagine conceives, patents and licenses display software solutions for video and vector graphics. These solutions allow displaying video, multimedia interactive contents and user interfaces. Actimagine has also patented a strong DRM solution that allows the protection of content stored on memory cards. Actimagine display software can be embedded or used in any product with a color screen, from low to high speed processors, with or without operating system. For instance, Actimagine technologies (actimagine.com) can be used on devices like mobile phones, MP3 players, toys, set-top boxes, TVs, home appliances, digital signage, kiosks, etc. Actimagine software solutions provide high quality TV-like display with lower CPU requirements and no dedicated multimedia extra chip, thus limiting overheating, reducing battery power consumption while lowering hardware costs. Headquarter of Actimagine is located in Paris, France. The company has overseas branches in Tokyo and Singapore. Customer references: Nintendo Co., Ltd, Sony Pictures Digital, Fisher Price, Majesco Entertainment, …