Les Concierges, the world’s premier provider of global, concierge-supported loyalty services and solutions and SureWaves, a media convergence solution provider have partnered to create a unique communication channel combining the strength of SureWaves Solution and on-ground Les Concierges task force. In India, Les Concierges has a presence across over 500 worksites across the country servicing over 6,00,000 employees in the country, where they deploy their pioneering personal concierge services.
The SureWaves communication solution will serve as a tool for Les Concierges to build a strong communication channel to its customers: the 100% employed population housed in Les Concierges’ client site and to aid them to see the entire array of benefits and solutions Les Concierges can provide them to keep themselves stress free and focussed at work. With Les Concierges commitment to enhance the employees experience, the SureWaves communication tool will also serve as a “workspace channel” with useful corporate based employee targeted minisodes and programmes. Areas that will be covered include a slew of programmes within the Environment, Health, Lifestyle, Financial Wellness, Safety space. The enviable target audience at a time where the only visual mass communication to the employee will be the Les Concierges SureWaves channel, will allow targeted companies and marketers to reach out to this customer base and make a significant eyeball contact. These is a perfect opportunity for delivering communication to the corporate audience that is brand conscious, technology savvy, affluent & are the decision makers. Besides, the marketer could work with the on ground presence of Les Concierges to develop a perfect at office but driven through a value based on-ground programme including events, fairs, sampling, etc. The employee benefits are huge, giving the HR manager a reason to drive delight to its employee base. There is a stronger association & interaction with the brand given the the possibilities of “touch and feel”. Some examples of activities done very successfully in the past include the Listerine sponsored Dental camps across work sites pan India , L’Oreal Skin Analysis Fairs, HDFC bank’s “Celebrate parents Day”, International Womans Day sponsored by Ponds, Horlicks for Women, etc.,
As per Tushar Vyas, CMO, SureWaves, this unique communication solution currently delivers a highly engaged audience of over 100,000 corporate professionals on a daily basis that will eventually go up to 600,000 in the coming months. The solutions are already deployed nationally at over 100 worksites in companies like Accenture, Aditya Birla Group, Dell, GMR, IBM, KPMG, Sasken, Synopsis, Tech Mahindra, Tata Motors, Wipro etc., all part of the Les Concierges client list.
Mr Rajendra Khare, CMD, SureWaves says “This partnership is a true example of how a successful business concept can be enhanced by deploying business solutions developed by SureWaves media convergence technologies. SureWaves is delighted to partner with Les Concierges and is committed to add value to the Les Concierges business process”
Endorsing the view that convergence technologies will redefine and improvise the core business processes in future Ms Dipali Sikand, MD, Les Concierges says “Les Concierges is committed to providing a highly evolved service experience no matter how trite the service request may be With our concierge and personal assistance services, employees are wowed by meaningful benefits that make their lives easier and bond them more closely to our client companies. With Les Concierges, they’re offered access to things they can’t get on their own; the convenience and time savings of getting tasks completed for them; expertise and insider insights and so much more. Now the The Les Concierges SureWaves communication channel will help us drive a visual impact of the myriad of benefits an employee is bound to get at the Les Concierges desk and we are very excited at the opportunities this represents our client companies that will derive a higher ROI with their investments in their concierge service.’
Says Atul Ghosh, National Head, Les Concierges (Live); “We have evolved a completely dedicated channel : Les Concierges Live; to allow our clients and their employees to savour a far more focussed and value based driven experience Live! right their at their worksites. Les Concierges Live will work with SureWaves to ensure that these benefits are widely broadcasted in the office sites, allowing our client companies to fully draw on our capabilities to help them drive a more loyal and productive employee force. In addition, we have planned a series of signature events across genres like inter office sports and music contests, that will feature prominently on the Les Concierges SureWaves channel“
SureWaves is next generation media convergence pioneer combining the power of Digital Displays, Mobile Phones and Web in a unique manner with core philosophy of providing “Oxygen for Minds” to our audience. SureWaves’ displays are connected over internet and managed from central locations. SureWaves display also allows mobile interactivity in proximity environment.
Les Concierges provides enterprise workforce and customer management solutions and services that help companies drive increased profitability. Its workforce-focused services bring solutions to an entire employee lifecycle - from recruitment to retirement. Its solutions are offered on a monthly subscription basis and help corporations effectively maximize productivity, engagement, and satisfaction by applying business discipline to key processes. Les Concierges services are deployed across the globe with hubs in 13 cities in India, Dubai (covering the EMEA region) and Singapore servicing the far East. Its concierge services in India are at the premises of its customers at over 500 worksites, an additional 1500+ desks on other business solutions comprising corporate receptions, hotels, airports & other customer centres, with an average annual growth rate of over 50%. Globally, Les Concierges operates a luxury brand of concierge service : CLUB CONCIERGE : which manages luxury concierge services to very high end brands such as Tiger Woods, Dubai First etc.