ArmingYourFarming.com, a company known for its "how to" guides to real estate marketing, announced today it has added a new marketing guide to its product line.
"The Real Estate Agent’s Complete Guide to Article Marketing" teaches agents and brokers how to enhance their online marketing efforts through the use of articles.
Article marketing involves publishing articles online through a distribution website. Brandon Cornett, founder of ArmingYourFarming.com, explained the benefits:
"Article marketing allows agents to put quality content onto the Web in a way that can improve their search engine ranking and drive qualified traffic to their [web] site. But that's just one of several benefits it can deliver."
Statistics* show that 81% percent of homebuyers who look for homes online purchase through a real estate agent. According to Cornett, article marketing helps real estate agents capitalize on this high volume of relevant search activity.
He added that article marketing also helps real estate agents position themselves as experts in their field, due in part to its educational approach.
"Traditional, in-your-face marketing tactics don't work well online," Cornett said. "People have learned how to ignore banner ads, pop-ups and unsolicited email. Some of the most successful Web marketing campaigns have been developed with an editorial, educational approach. It's what works online, and this guide teaches real estate agents how to put it to work for themselves."
Real Estate Marketing Products at ArmingYourFarming.com
Founded in 2004, ArmingYourFarming.com offers exclusive “how to” training guides for real estate agents and brokers. Their titles include a variety of real estate marketing topics.
For daily real estate marketing tips, visit the company’s blog.
*Statistic source: Press release, January 2006, National Association of Realtors®