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Recognizing that customers vary in language, search terms and information needs. The Ring Hotel has created a mini-network of customer service sites.
The network of sites is linked directly from the highly visible main site "3w.theringhotel.com". Each site focuses on a specific customer group.
At Eight Restaurant is served by website "3w ateight-restaurant.com" for local and international visitors to Vienna seeking the unique culinary experience that is ‘aroma cuisine’. The site visually and verbally defines the concept and the healthful yet multi-sensory dining philosophy. As well, the new site has online booking request capabilities.
Drings Bar a trendy hotspot popular after work crowd and hotel guests is well presented by the site "3.dring-bar.com" . Distinctive ambiance and signature vodka concoction descriptions are easy to access within the site.
The newly created Ring Day Spa offerings are readily available to local luxury spa seekers in the site "3.thringdayspa.com" . The management plans to keep the site updated with the latest treatment plans assuring the spa is a vibrant choice for locals.
Considered a ‘digital concierge’ for hotel guests as well as visitors to the city, the Best of Vienna site "3w.best-of-vienna.com" is an exceptional, visually engaging – easy to use – guide to 100 of Vienna’s top attractions, nightlight, restaurants, shopping and cultural spots. The Hotel staff worked closely with Worx, their web design agency, to create a luxury style guide with an interface that feels like the latest iPod/iPhone experience.
The Ring, Vienna’s Casual Luxury Hotel has, with these 4 websites, enlarged its online visibility and its overall awareness and considers these 4 new sites, a part of its proactive online-network, as pure ‘digital customer services’.
About The Ring, Vienna’s Casual Luxury Hotel
The Ring, Vienna’s Casual Luxury Hotel is now open on the city’s famed boulevard Ringstraße. Owned by Sheikh Mohamed Bin Issa Al Jaber and a member of Preferred Hotel Group’s Preferred Boutique brand, the 68-key Ring follows the regional trend toward smaller hotels with spacious rooms and suites. It features a 200-sq.-m spa with a fitness room and steam room. The hotel restaurant called ‘at eight’ focuses on ‘aroma cuisine’. As well, the bar known as ‘Drings’ strives for cosy comfort and combines vodka with international drinks. Modern design dominates, with a colour palette of “café au lait”—warm hues like chocolate brown, beige, pistachio and red. High-speed Internet is complimentary in all guestrooms.
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cbrigg[.]jjwhotels.com 
