NewswireToday - /newswire/ - Williamsport, MD, United States, 08/06/2008 - Brazilian-based, The Havaianas by Shop Flip Flop looks to Judymae Communications for copywriting and PR services for thong product to be sold worldwide.

The Havaianas, Shop Flip Flop carries a full line of the ever-popular sandal brand, Havaianas and their new website needed publicity and product descriptions that appealed to the lovers of this unique footwear. So they looked to Judymae Communications of Williamsport, Maryland to provide writing and PR services.

“It was an interesting project,” says Judy L. Hoffman of Judymae Communications, “learning about Havaianas, the great features the footwear offers, writing product description for each thong style and providing PR services through focused writing of press releases and distribution services for Shop Flip Flop.”

The Havaianas, Shop Flip Flop site (shopflipflops.com) offers over 153 models of Havaianas with 87 sandal designs that feature custom Swarovski Crystal. The Havaianas brand was developed in Brazil and has become increasingly popular through the years with celebrities around the world. The flip flops or thongs are extremely comfortable and durable due to a patented rubber material used only by Havaianas.

Judymae Communications

Freelancer and owner, Judy L. Hoffman (judymae.com), has been working independently and for hire in the public relations field for over 15 years. Her experience includes working as Public Information Specialist for a local college, Marketing and PR Director for a technology company, Editorial Assistant in a newspaper newsroom and owner of a resume writing and graphic design business for over ten years.

Agency / Source: Judymae Communications

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