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GE Money today announced a multi-year agreement with CertainTeed, North America’s leading manufacturer of interior and exterior building products, to provide consumer financing through select contractors nationwide. The program was created in response to both CertainTeed-credentialed contractors and homeowners who have requested unsecured loan options to finance home improvement projects.
Managed by GE Money’s Sales Finance unit, the program includes two financing options: GE Money’s PROJECTLINE SM PLUS program, which provides revolving credit terms; and the PROJECTLOAN SM program, which offers homeowners an installment loan financing option. Both options will be offered by participating contractors that have earned CertainTeed Roofing and Siding product knowledge and installation credentials.
“Our products help turn a house into a home,” said Eric Nilsson, vice president of Corporate Marketing for CertainTeed. “The addition of this program helps ease the financing process for consumers as they make improvements to their homes.”
“Through this partnership, CertainTeed’s Roofing and Siding credentialed contractors have a new tool that helps them fully serve their customers by offering the installation of quality building products as well as turnkey financing options,” said Jay Butch, senior marketing manager for CertainTeed Roofing. “The simple application process can be completed over the phone during the sales call or at the homeowners’ convenience. Contractors and their customers have been asking for such a program, and as a leading provider of retail credit services to consumers, GE Money was a clear choice to provide fast, no-hassle financing.”
“CertainTeed has offered high quality products to help customers beautify and increase the value of their homes, for over 100 years,” said Bruce Christensen, vice president and general manager, Home Improvement, GE Money – Sales Finance. “Now consumers can take advantage of this new program to finance their home improvement project easily and conveniently, when they hire a CertainTeed credentialed contractor.”
About CertainTeed Corporation
Through innovation and creative product design, CertainTeed has helped shape the building products industry for more than 100 years. Founded in 1904 as General Roofing Company, the firm made its slogan "Quality Made Certain, Satisfaction Guaranteed," which quickly inspired the name CertainTeed. Today, CertainTeed is North America's leading brand of exterior and interior building products, including roofing, siding, windows, fence, decking, railing, trim, foundations, pipe, insulation, walls, ceilings and access covers.
Headquartered in Valley Forge, Pa., CertainTeed (certainteed.com) and its affiliates have more than 7,000 employees and more than 70 manufacturing facilities throughout the United States and Canada. In 2007 the group had consolidated sales of more than $3 billion.
About GE Money
With more than $200 billion in assets, GE Money (gemoney.com), a unit of General Electric Company, (NYSE: GE) is a leading provider of retail banking and credit services to consumers and retailers in more than 50 countries around the world. With more than 130 million global customers, GE Money, based in London, UK, offers a range of financial products, including private label credit cards, personal loans, bank cards, mortgages, debt consolidation and home equity loans and credit insurance. GE Money’s Sales Finance unit, based in Kettering, Ohio, provides private label credit card programs and financial services for consumers through dealers; national, regional and independent retailers; associations; contractors; manufacturers; healthcare practices; and service providers in more than 20 industries including: automotive, consumer electronics and appliances, elective health care, floor covering, home design and improvement, home furnishings, jewelry, marine, music, powersports, outdoor power equipment, recreational vehicles, sporting goods and travel.
GE is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world’s toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide.
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cristy.williams[.]ge.com 
