“There are many changes coming to the government market and most companies are not ready for them – indeed – most are not aware of them,” says author and marketing consultant Mark Amtower.
According to Amtower, these changes include a new wave of Presidential appointees who will change the priority landscape for the contracting community, and who will precipitate a major migration of senior execs from government. “If you are not aware of the issues that will impact your ability to sell to the Feds, you will fall behind in the post-election environment.”
Amtower will be discussing these issues and more at the upcoming Government Marketing Best Practices seminar on August 12, 2008 at the Tower Club in Vienna, Virginia. This seminar has toured the country since 2002, attracting thousands of attendees from the government contracting community.
“Less than 2% of the contractors in the Federal market take over 60% of the contracting dollars,” according to Amtower. “Most of these companies attend my events or use my consulting services. This seminar is the only place where you can learn how these companies differentiate themselves from the other 98% of the contractors.”
Amtower’s book of the same name just went into its fifth printing. First published in January, 2005, Government Marketing Best Practices is the best selling book ever about doing business with the government.
Seionce 2002, this seminar has toured the US, presented in Philadelphia, Boston, Washington DC, Chicago, Denver, Atlanta, Kansas City, Los Angeles, San Anonio, Austin, San Jose, Seattle, Boise, Milwaukee, Minneapolis and Clarksville, MD. Over 5,00 B2G professionals have attended this seminar, either as a public or private seminar.
About Mark Amtower
Mark Amtower was named to the BtoB magazine Who's Who in Marketing 2008 in July. According to Guy Timberlake, CEO of The American Small Business Coalition, Mark Amtower is the “Godfather of government marketing.” Government marketing veteran and Director of Federal Marketing at EMC Bob Gosselin called Amtower “the best of the best of government marketing gurus.” In July, 2008, he was named by BtoB magazine as one of the top 100 business marketers in the country in the annual Who's Who in B-to-B 2008.
Author, consultant, speaker, CEO coach and radio host Mark Amtower has focused on one market – Global One - doing business with government - for twenty-five years. Known in Washington, DC for his all-black attire and extreme candor, Mark is by far the most influential and candid voice in business-to-government marketing, quoted in over 200 publications, doing interviews on business-talk radio around the country, speaking at 15 conferences and seminars each year. The now infamous lunch speech, Amtower’s Laws of Survival and Success speech, becomes a book, Why Epiphanies Never Occur to Couch Potatoes on November 16, 2007). He has been profiled in Federal Computer Week (October, 2005) and Entrepreneur magazine (July 2006), and he made the cover of Network World in 2002.
He is the founding partner of Amtower & Company, of Highland, Maryland. Each year he consults with senior management in several companies on government marketing programs. He is the author of Government Marketing Best Practices, published in January, 2005 (now in its third printing), and the producer of the audio series The Ultimate Government Sales Jumpstart Program. His e-newsletter, The Amtower Report, is widely read by both the Federal contracting and direct marketing communities. His first radio show, The Amtower Market Report, ran on WBIS, 1190 AM out of Annapolis, Maryland from March 2006-February 2007. His new show, Amtower Off-Center, is heard on Federal News Radio, WFED 1050 AM in Washington DC. The hour-long talk show airs Friday at 2:00 PM, and is simulcast and archived at the station website.
Mark is on the Board of Advisors for the American Small Business Coalition, the Profitability Channel, CyberPatrol and TSI. He is widely known for his candor in his articles, radio interviews, presentations and keynotes. He is also known for not wearing ties – anywhere. His consultancy, Amtower & Company, was founded in 1985. Mark resides in Highland, Maryland with his wife and two children.