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Media Mayhem Corporation (MMC) announces Tuesday exclusive partnership and representation agreements with Horror.net, HorrorExpress.com, HorrorWatch.com… amongst others in a network of gore, goo, and goth that attract nearly 9 million unique visitors to the network’s sites every month.
MMC is creating a wide array of niche verticals in its numerous successful campaigns for clients such as Lions Gate Films and Fox amongst others. Through its exclusive network of horror web sites which give the deadliest of flick enthusiasts a virtual encyclopedia of the genre to browse through or find the latest in production, there is not a competing network on the net that comes close to what the Horror Network has to offer.
“Whether you are a fan of Freddy, Jason, Michael, or Hellboy…the network that has been weaved here cannot be matched,” says MMC V.P. Eric Willis. “The horror industry earns billions of dollars each year around the world whether it is in first run films, DVDs, magazines, merchandise, or games. No longer is it acceptable to look at the dark side of this art as a cheap form of entertainment. There are more memorable legends made from horror films and television programming than there are of any other genre out there and it is MMC’s mission to expand the outlets not only for the fans but for the creators and the film studios. Expanding their playing field will allow advertisers to take full advantage of a market that is extremely powerful right out of the box.”
Media Mayhem Corporation has designed specific campaigns for their clients in the Horror Network so that a fan will not have to search for hour’s on-end looking for trailers or information on their favorite films or characters. The creations of these campaigns are strategically marketed keeping in mind the various forms of horror entertainment that exists today in the modern era. From the Slasher films to the Occult, Sci-Fi, Ghost, Zombie, Exploitation, Thriller, Vampire, and other grotesque forms of horror…the web’s deadliest network covers it all.
“We are literally thrilled to the bone to have this compatible partnership with Horror Network and look forward to helping the industry expand its art whether it is through selling merchandise, marketing the latest horror icon, discovering the soundtracks to the films or just getting the word out about the latest projects; MMC looks forward to continuing to provide the best available advertising and media technology for our clients for many years to come.”
About Media Mayhem
Media Mayhem's slogan of "fusing experience, strategy, technology and drive" describes a full-service advertising representation firm. Their services include online and offline marketing, and event sponsorships. They specialize in building lifestyle-based advertising solutions for their clients and engaging consumer audiences through branded film, music, art, fashion, sports, technology, entertainment and lifestyle experiences, across niche vertical markets.
Media Mayhem is a firm that goes far beyond a typical online advertising network. They represent all of their publishers on an exclusive site-specific basis allowing advertising clients to customize their advertising and media buys. They allow clients to pick and choose individual websites in order to meet their campaign's target demographic. MMC engages trade and consumer media by leveraging their access and relationships to position clients directly with the key elements that drive popular culture and create new markets of opportunity.
MMC is now recognized to maximize client investments by delivering strategic insight, direct-access relationships and execution across a broad range of global resources. They exercise professional program management throughout their enterprise to deliver flawless results, utilizing the latest in technology, creative services and design to produce cutting-edge environments and experiences for clients - all turnkey and on budget. They maintain a successful track record supporting major corporations with a wide range of strategic and tactical communications programs and projects.
MMC believes that in order to be heard, brands today must engage consumers not only through traditional media, but through live and experiential platforms that speak to the lifestyle which each consumer embraces as their own. They believe lifestyle, music, fashion, film, sports and art are the core passion points of the consumer lifestyle, and form the building blocks for using media as a vehicle to capture mindshare, market share and media for client brands.
This is an advertising representation firm that believes that a company's media, promotions and public relations strategy must integrate with its advertising strategy. Campaigns that are scalable and broad in scope, both culturally and demographically, and attract enormous media coverage and continue to grow as consumers look for ways to engage in new and nostalgic experiences with family/peers.
As such, they focus on using online and offline initiatives as a medium that delivers an ongoing emotional attachment between companies and their target consumers to drive brand awareness, brand loyalty and brand demand.
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