Vehicle manufacturers’ (VMs’) strategy to adopt different styling cues in interior lighting such as ambient lighting will further boost the penetration of innovative lighting technologies such as light emitting diodes (LEDs). Furthermore, the shift in consumer preference from performance and fuel economy of the vehicle to comfort and convenience will significantly affect the market for interior lighting.
New analysis from Frost & Sullivan (automotive.frost.com), Strategic Analysis of the European Automotive Interior Lighting Markets, finds that the market earned revenues of € 424 million in 2007 and estimates this to reach € 637 million in 2015.
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“The strategies employed by VMs to differentiate their vehicles from competitors as well as within their vehicle line-ups are easily achieved through innovative interior trims and lighting,” notes Frost & Sullivan Research Analyst Aswin Kumar R. “Together with novel interior design, interior lighting adds value to the vehicle and the brand. Moreover, interior lighting is of major interest to VMs as there is always scope for value addition and improvement.”
Interior lighting is a key contributor in increasing the appeal of a vehicle’s interiors to consumers. Advanced lighting technologies such as LEDs and light pipes that were once limited to luxury cars are now available in other segments. These pioneering technologies offer new opportunities and design freedom for vehicle designers to incorporate new styling features in automobile interiors.
However, consumer behaviour is highly unpredictable. Attitudes and perceptions differ between gender, region and age groups. VMs try hard to match consumer demands and encourage their willingness to pay for comfort and convenience features such as interior lighting.
“Most innovative lighting applications are often offered as an optional package in the medium and low segments,” remarks Kumar. “However, end consumers do not consider lighting a feature that they are willing to pay for when it is offered as an optional package.”
Individualisation of the vehicle space, especially the personalisation of lighting solutions based on individual driver/occupants’ profile, enhances comfort and a sense of well-being. To promote uptake, VMs must ensure that interior lighting packages are priced around a ‘sweet spot’ to boost the uptake rates of these optional packages.
Strategic Analysis of the European Automotive Interior Lighting Markets is part of the Automotive & Transportation Growth Partnership Services Programme, which also includes research in the following markets: Strategic Analysis of the European Automotive Advanced Electronic Controller Market and European Automotive Original Equipment Position, Pressure and Temperature Sensors Markets. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.
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Strategic Analysis of the European Automotive Interior Lighting Markets