(Newswire Today) —  Dublin, Ireland, 2008-07-25 - Promising to make the Festival more festive, Life Play Ireland invites you to experience the latest and most revolutionary outdoor electronic game ever. The festival beckons. NEOS awaits. Be there!.

Kinetic. Explosive. Interactive. Irish festivals will never be the same! It’s fast, addictive, and competitive. Try it and you won’t want to stop. Keep going and it’ll make you drop. The newest electronic sport has kids, teens and adults breaking a sweat. Promising to make the Festival more festive, Life Play Ireland invites you to experience the latest and most revolutionary outdoor electronic game ever. The festival beckons. NEOS™ awaits. Be there!

NEOS™ moves at the speed of light. Can you keep up? It's an electronic game for the heart and lungs - not just the thumbs. People of all ages and activity levels can play, watch and enjoy. NEOS gives people of all ages the chance to connect, compete and collaborate. NEOS comprises four columns with interactive sounds and lights buttons and an electronic score board in the centre. The buttons light up in random sequence depending on game selection and provide an exhilarating new way to play outdoors.

NEOS, developed by Playworld Systems in the US, will start to make its appearance in Irish playgrounds over the coming months promising to transform the future of active play in Ireland. With interest strong across the country, NEOS is already changing the way planners think about play. The appearance of NEOS at the Meath Festival of Cultures 2008 is just the first of many such road trips throughout the year. Details of events will be available on the Life Play Ireland website.

About Life Play Ireland
Life Play Ireland is based in Dublin and is a wholly-owned subsidiary of DaMag Engineering, one of Ireland's leading architectural metalwork engineering companies. The company partners with leading global brands in Play to revolutionise the Irish play landscape.

About Playworld Systems
Because Playworld Systems believes the world needs play, it strives to produce the most innovative, creative and imaginative recreational products through its five brands – PlayDesigns®, Playworld™, Climbing Boulders™, Woodward® Ramps & Rails, and LifeTrail®.

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