Theory goes, that Homo sapien evolved from some hairy looking, tree swinging hominoid erectus creature with big lips, wanting to smack your face slurpy sloppy with a big kiss, then knock you off your feet with a powerful yet playful gesture. Only to climb back up for yet another slurpy smack and back down again.
Yes. SEO at its best exhibited millions of years ago. If only we were around to see it, we'd most likely learn from it. Mm? Maybe not. Yes. There are a lot of k-nots associated with SEO.
I have only begun my research of this SEO phenomena in September of 2005 and claim to be far from any type of SEO X-purt, that is, of that type of SEO. After reading over 1,000,000 words, thousands of articles, and hundreds of SEO web sites, I have concluded that SEO is a laugh; it's a gas. Though, while I'm laughing at SEO I need to be cautious and exercise due diligence in protecting my clients from SEO. I've been scripting html since 1993 and currently provide website design and development for small (and I mean small) business, non profits, and institutions.
This article is out of sequence since it focuses on and addresses the missing link which is only a small part of this SEO. To better understand this SEO you first need to define the 's', the 'e', and the 'o' of SEO. However, I’m naturally out of sequence (must be these jeans) and the definition of SEO is another read.
As of today, these SEO hypothesize linking in the following manner.
In order to get your web site to the top page and position of a specific keyword/phrase SERP (search engine return/rank pages) you must either be a popular football quarterback or a sexy pom-poming (pooh-poohing) cheer leader (nothing like the long passed days that I personally experienced). If your website is either one of these, other websites will become attractive to and congregate around your web site. On the World Wide Web this attraction and congregation between your website and another website is bonded with a hyper link. Kiss kiss.
The hypothesis further states that the hyper link is more valuable if it is a one-way link. That is, the linking website shakes hands with the more popular web site without the more popular web site shaking hands back. Rude, smug, and arrogant, hey? Bow down but don't you dare touch my hand!
The hypothesis goes on to say that the hand shake must be relevant if it is to have any value. That is, if the popular website is about footballs, the linking web site should be about pig skins, not pigs. However, if the website is about balls, then 'pigs' is okay.
And last but not least, the hypothesis declares that the hyper (breathe heavily) link should be textual (not sexual, but breathe deeply anyway).
The end result of this SEO hypothesis is that this one website attains the one top position and the hundreds, thousands, or millions of linking-websites are lost somewhere between SERP pages 2 and 200,000,000.
Considering, the SEO saying goes that SEO exists, in part, to assure the deliverance (watch the movie and you'll get a true SEO whooping) of relevant content. We as searching and seeking beasts are delivered on page one, position one a bloated pig-headed rude, smug, arrogant air-head website of much of little of nothing to relate to in this very beautiful but very demanding and unforgiving world in which we live. But hey, climb back up here and get your big slurpy sloppy smack.
If you want to learn the truth about this SEO, follow my up and coming articles. I've done the extensive, exhausting research and it is all documented. Much of it is produced by these very SEO'ers. But don't forget to laugh. It's good for your health and soul.