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AdJug Partners with Classifieds Service Oodle and The Sun Local to Deliver Targeted Ads - Oodle and The Sun Local are working with AdJug to receive banner advertising from its online marketplace, that will be targeted to run-of-site and key classified categories
AdJug Partners with Classifieds Service Oodle and The Sun Local to Deliver Targeted Ads

 

NewswireToday - /newswire/ - London, United Kingdom, 2008/07/21 - Oodle and The Sun Local are working with AdJug to receive banner advertising from its online marketplace, that will be targeted to run-of-site and key classified categories.

   
 
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AdJug Ltd, the online advertising marketplace where advertisers and publishers can buy and sell ads directly, today announces advertising partnerships with the UK’s fastest growing online classifieds service provider Oodle, and The Sun Local.

Both Oodle and The Sun Local are working with AdJug to receive banner advertising from its rapidly expanding ad marketplace, that will be targeted to run-of-site and key classified categories such as pets, cars, property, tickets and items for sale.

The partnership will deliver targeted opportunities for advertisers through the AdJug marketplace, which is currently achieving over half a billion ad impressions per month and growing fast with over 1200 publisher sites listed.

Oodle is one of the largest classified networks in the UK and brings together more than three million listings from hundreds of classified sites, improving the way people buy and sell locally. It also offers the most comprehensive search, convenient email alerts and information to help consumers make better buying decisions. Since its launch in 2006, the Oodle UK network has grown rapidly and delivers over 2,400,000 monthly referrals to its content partners.

The Oodle UK Network powers classifieds for The Sun and other leading brands including Lycos UK, Magic Radio and Infospace. It gives media companies and portals a proven business model for free listings and a growing classifieds marketplace for their customers.

Max Moore, AdJug VP Publishing, comments: “Adding Oodle’s high calibre inventory to the AdJug inventory mix will provide our advertisers with a great cross-section of classified sites to target, and further expand AdJug’s local channel.”

Duncan Dunlop, General Manager, Oodle UK adds: “We are delighted to be working with Adjug and from day one we have seen our display ad revenues grow ahead of expectations.”

About AdJug
AdJug is an online advertising marketplace where advertisers and publishers buy and sell ads directly. It eliminates the need to use an advertising network, giving advertisers and publishers greater choice, transparency & control on how ads are bought and sold. AdJug's mission is to become Europe's leading online advertising marketplace. The company has headquarters in London.

About Oodle
Oodle is reinventing online classifieds. Bringing together more than 30 million listings from over 80,000 sites, Oodle improves the way people buy and sell locally. Offering the most comprehensive search, convenient email alerts and information, Oodle empowers consumers to make better buying decisions. Oodle also syndicates listings – published by local marketplaces or directly posted by consumers – across the Web, helping sellers reach the most potential buyers.

Since its launch in 2005, Oodle has grown rapidly and attracts over five million unique visitors each month. The Oodle Network powers classifieds for over 200 leading brands, including The Sun Newspaper, Magic Radio, Wallmart, Cox Interactive, Media General, The Washington Post, San Diego Union Tribune, Military.com and Lycos.

The Oodle Network offers media companies and portals a proven business model for free listings and the best classifieds marketplace for their customers. Oodle is also available in the UK and Canada.

 
 
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AdJug Partners with Classifieds Service Oodle and The Sun Local to Deliver Targeted Ads

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