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NewswireToday - /newswire/ -
Newport Beach, CA, United States, 07/21/2008 - Birch Street Systems, a leading provider of hosted hospitality management software solutions, today announced the appointment of Leslie McDonald as Director of Business Development.
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"Leslie is that dynamic and rare blend of business intelligence and design savvy," said Douglas Sanborn, President and CEO of Birch Street Systems. "She will play a significant role in our growth strategy by developing and implementing new revenue-generating and brand-building opportunities”.
Ms. McDonald has more than 15 years experience in all aspects of sales and marketing, and is a proven industry leader with a deep commitment to achieving corporate financial objectives. Her experience in a number of industries has given her a unique understanding of sales channels, spending cycles, customer behavior models, and product positioning.
Prior to joining Birch Street, Ms. McDonald was part of the executive team with McMurray Stern; the exclusive Southern California dealer for Spacesaver high-density storage solutions. She was also Vice President of American Home Laboratories; a division of EMSL Analytical, where she spearheaded new channel product development that brought the leading indoor air quality laboratory to the forefront of consumer indoor allergen testing. She can be credited as one of the founders of ‘Mold Clearance’ processes the home inspection market embraced as a new offering to their homeowner markets. Ms. McDonald holds a Bachelor of Arts in Marketing Communications and Business Administration from San Diego State University.
About Birch Street
More than 20,000 registered Birch Street users process an average of 1,250,000 online transactions totaling more than $1 billion annual spend. As a recognized leader in the Hospitality market, Birch Street delivers its web-based platform to some of the world’s most recognizable companies including; Hilton Hotels Corporation, Marriott International, Hyatt Hotels, Omni Hotels, Interstate Hotels and Resorts and Carlson Hospitality. They help customers reduce the risk, complexity and cost associated with regional or worldwide procurement and back-office operations, while empowering business users and delivering unprecedented ROI. Birch Street offers solutions for global hospitality organizations, mid-tier management companies, and single-site properties. Headquartered in Newport Beach California, the company is managed by a team of enterprise software veterans.
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info[.]team.birchstreet.net 
