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Rich Feature Set is a Key Requirement in Intensively Competitive Microcontrollers Market - Intensifying competition compels microcontroller manufacturers to differentiate their products by promoting factors beyond performance benefits
Rich Feature Set is a Key Requirement in Intensively Competitive Microcontrollers Market

 

NewswireToday - /newswire/ - Palo Alto, CA, United States, 2008/07/09 - Intensifying competition compels microcontroller manufacturers to differentiate their products by promoting factors beyond performance benefits.

   
 
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The microcontroller market's increasing tilt toward standard cores such as the ARM and 8051 further propels efforts towards differentiation.

New analysis from Frost & Sullivan (semiconductors.frost.com), World Microcontrollers Market, finds that the market earned revenues of $14.64 billion in 2007 and estimates this to reach $19.08 billion in 2011.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the world microcontrollers market, then send an email to David Escalante, Corporate Communications, at david.escalante[.]frost.com, with your full name, company name, title, telephone number, company email address, company website, city, state and country. Upon receipt of the above information, an overview will be sent to you by email.

"As competition increases in the microcontroller market, manufacturers are expected to reach high performance pinnacles, while achieving shorter development times, improved functionality, and reduced costs," says Frost & Sullivan Research Analyst Jayalakshmi Janakiraman. "Integrated peripherals, on-chip memories, and power performance are some of the key factors that influence the choice of microcontrollers at present."

The 32-bit cores from ARM feature a variety of on-chip peripherals, especially for communications, such as universal serial bus (USB), controller area network (CAN), as well as I2C interfaces and service provider interface (SPI). A surge has taken place in the number of microcontrollers that integrate flash memory because of its clear advantage centered on programmability.

Attempts to differentiate have included 32-bit cores from ARM that feature a variety of on-chip peripherals such as universal serial bus (USB), controller area network (CAN), as well as I2C interfaces and service provider interface (SPI). In addition, there is a surge in the number of microcontrollers integrating flash memory, as they have many programming advantages.

Low-power microcontrollers are in demand because of an increasing focus on energy efficiency. The profusion of battery-powered applications further drives the sales of low-power microcontrollers. Low power is no longer associated with low performance due to the current availability of powerful processors in this segment.

While 8-bit microcontrollers are popular among emerging applications as well as electromechanical replacements, 16-bit microcontroller units (MCUs) that balance cost and performance are the processors of choice for many hand-held and portable devices.

At the same time, 32-bit microcontrollers gain traction among new applications that require a higher level of performance in various markets. With declining prices, this product segment will likely eat into the shares of lower-end MCUs.

Affordable prices are also the reason the Asian region is witnessing a migration to 16-bit architectures. Its rapidly evolving electronics market makes Asia one of the fastest growing markets for MCU manufacturers.

However, MCU manufacturers must offer more than just a wide array of products to lure users away from their current manufacturer or architecture. Users are reluctant to shift due to unfamiliarity with new architectures and because switching architectures incur cost and time. The complications of porting the existing software to the new architecture and the need for designers to make an initial investment in software and tools are added constraints.

"However, the introduction of ready-to-use hardware and software development tools at competitive prices can provide seamless migration to higher-performance architectures," notes Janakiraman. "Chipmakers and third-party vendors need to continue working toward simplifying tool sets and reducing the costs associated with basic evaluation boards."

World Microcontrollers Market is part of the Semiconductors Growth Partnership Service program, which also includes research in the following markets: world markets for MEMS in notebooks and digital cameras, world markets for lithography steppers and scanners, and world markets for FPGA, DSP and ASIC in medical imaging equipment. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.

Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting and Growth Team Membership™ empower clients to create a growth-focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents.

World Microcontrollers Market
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Rich Feature Set is a Key Requirement in Intensively Competitive Microcontrollers Market

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Frost & Sullivan |
Publisher Contact: David Escalante 
210.477.8427 david.escalante[.]frost.com
 
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