BI and CHD Expert Group have formed a joint venture to expand the award-winning Foodservice Rewards® loyalty programme in Continental Europe. Foodservice Rewards® will be launched in Germany and France in early 2009. Now in its seventh year of operation in the U.S., Canada and the UK, the programme allows commercial or non-commercial foodservice caterers; restaurants, hotels, bars, healthcare, education, business and industry establishments etc. the opportunity to earn valuable points every time they purchase participating products from a group of world-leading foodservice manufacturers.
Oliver Davies, General Manager of Foodservice Rewards® UK comments: “The benefits to the European foodservice markets are tremendous. We are pleased to announce the strong cooperation with CHD Expert Group to continue the success story of Foodservice Rewards® in Germany and France. Since its launch in the U.S., Canada, and the UK many of the main foodservice brands are included in the loyalty programme.”
Rolf W. Schmidt, Vice President Marketing & Sales EMEA of CHD Expert Group says: “This online customer relationship management solution is specifically designed for the foodservice industry. Foodservice Rewards® allows manufacturers to identify and understand their end users and reward their loyalty, educate customers about their products, create new demand, target and measure promotional activities to acquire new customers, and stretch existing end-user purchasing behaviour.”
About Foodservice Rewards®
Foodservice Rewards® offers all caterers within the foodservice industry the opportunity to earn valuable points when they purchase participating products. Enrolled caterers simply peel off yellow Reward Code labels that are fixed to the outer packaging of the manufacturer’s products, and then enter the codes on the Foodservice Rewards® website to earn points which can then be redeemed against over 1,000 rewards for their business, employees or themselves.
Foodservice Rewards® picked up the award for Best New Rewards Product or Solution and Best Customer Motivation Programme, as well as being a Finalist in the Most Successful Programme category, at The UK Motivation Awards 2007.
About BI - the Communication and Motivation Company
BI delivers communication and motivation solutions that help companies acquire, retain and grow business with their customers by keeping employees and channels motivated and focused on delivering exceptional results. This is achieved through compelling and measurable performance improvement and events programmes. These core competencies are supported by BI’s dedicated in-house creative and technology solutions teams.
BI works with a wide range of blue-chip clients, including: Peugeot, Halifax Bank of Scotland (HBoS), Vodafone, Aston Martin, Roche, Shell, the AA, BMW and HP. Part of the $400 million, US-based firm Schoeneckers Inc, BI employs more than 1000 associates throughout Europe and North America. From its European base in Milton Keynes, BI's creative and results-driven approach has earned the company a reputation for delivering outstanding service to its clients.
About CHD Expert Group – Excellence in Foodservice Information
For ten years the CHD Expert Group (chd-expert.com) supports the industry in collecting, managing and analysing business data in the Away-from-Home market. Now CHD Expert Group is recognised as the market’s global leader and hold four million records across Europe and North America. CHD support the foodservice suppliers in their sales and marketing strategies in providing data, technology, insight and services. The Away-from-Home market is enjoying phenomenal growth worldwide.