NewswireToday - /newswire/ -
Noida, Uttar Pradesh, India, 2008/07/15 - As companies demand more return on their marketing dollars, social media is playing a pivotal role in the future of online brand engagement.
Advertisers, brand owners, agencies alike are leveraging on targeted marketing campaigns where the returns and results are measureable. Given the growth in the potential of user generated content, it is imperative to understand the driving forces behind this medium.
RocSearch, the UK-based research & analytics firm releases a research study on ‘Leveraging Social Media for Brands’. The study showcases the social media eco-system, its drivers & imperatives while detailing cases of brand successes and failures attempting to harness the power of this medium.
The study also anecdotally explores campaigns on aspects including but not limited to:
• Building branded content and brand linked communities;
• Content co-creation to engage better and more sustainably;
• Understand consumers and build brand reputations;
• Understanding and optimizing the power of the ‘Key Opinion Leaders’.
The research study covers campaigns from P&G, Nintendo, Heinz, Wal-Mart, “Step Up", Sephora and many more.
Consumer & Business Insights Practice at RocSearch
RocSearch’s Consumer & Business Insights practice supports advertising agencies, media planning & buying firms and digital marketing agencies, helping them with pre-engagement support as well as helping enhance their ongoing engagement delivery capabilities. RocSearch is ranked no. 3 globally by the black book of outsourcing (2007) for its advertising analysis/media/market research service offering.
RocSearch (rocsearch.com) is a UK-based professional services firm providing research and analytics support services to global Research and Consulting firms, Brand & Marketing Communication firms, Investment Advisory firms, Pharma-Lifesciences firms and other corporates.