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The SHADE ACROSS AMERICA PROGRAM is dedicated to supplying shade covers to schools and recreation areas in the USA. Mr. William H. Barth, President/CEO states that "The Skin Cancer Awareness Foundation is passionate in our effort to protect children from the dangers of the sun, which can lead to a diagnosis of skin cancer as early as in their teens."
“My mission with the Shade Across America Program is to help schools in the US get one or more shade structures to protect the kids from harmful UV rays,” states Barth.
The incidence of skin cancer continues to rise in the United States. According to the American Academy of Dermatology prevention works best when consistent, healthy habits are adopted early in life. One blistering sunburn during childhood will nearly double the lifetime risk of melanoma.
“So we need to educate our youth and, more importantly, keep the fun and shade the sun!” states Barth. “Clearly we are seeing more and younger people with skin cancer and it is our duty as a society to lessen the risk factor for our children. My best friend died recently, with cancer, although he was older, it is true that unless he was protected in childhood, the diagnosis would have probably been the same. So it is my desire to cover kids, when it really counts,” he adds.
The dates of May 4th through May 10th have been designated as Shade Across America Week. Fundraising activities will take place throughout the year culminating with this week highlighting all efforts for the year. The Skin Cancer Awareness Foundation will award shade covers based on qualified applications received during the year.
“Parents, teachers and communities need to work together to help educate and sun protect our kids. It is our responsibility to protect our kids from danger, and so it is my objective, to have shade covers over every playground and sports park in America. With this program and the help of USA SHADE & Fabric Structures we will be able to cover our kids during the most important times of their lives, which is childhood,” concluded Barth.
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