NewswireToday - /newswire/ -
Alicante, Spain, 2006/02/14 - Human Level Communications has been awarded a search engine positioning contract by the Ministry of Tourism of Spain to improve the search engine optimization (SEO) of Spain's official tourist portal, spain.info.
The project's budget, the broad variety of search terms, and the extensive number of web pages that are to be positioned, will rank this SEO initiative among the most important projects of its kind in the Spanish speaking market.
The primary mission will be to guarantee the visibility of the portal spain.info
within the most important Internet search engines – Google™, MSN® Search, Yahoo!®, etc.- for a wide variety of search terms in Spanish, English, French and German.
This activity, that complements the online campaign launched by Turespaña, will be administered by the State Society for the Administration of Tourist Information (SEGITUR) S.A., entity responsible for the renowned portal, recognized internationally as the best Internet site for planning a trip to Spain.
After a thorough analysis of the portal spain.info, Human Level Communications presented a proposal for the optimization of the website that includes initiatives in various areas. The main objective is to improve the site’s search engine indexing and positioning for an extensive range of search keywords related to the topic of tourism in Spain.
Human Level’s proposal was selected “due to the thorough analysis that was conducted of the spain.info portal and the subsequent identification of candidate areas for improvement”, and “because of the experience demonstrated by this consulting firm in similar SEO/SEM campaigns implemented in various languages” and, finally, because the proposal “offered the most complete technical solution”.
About Human Level Communications (HLC)
Human Level Communications (humanlevel.com) is a Spanish firm and a pioneer in the application of web optimization techniques, search engine positioning, and web performance analysis. HLC has successfully implemented SEO and SEM campaigns in multiple languages for companies in a variety of countries. HLC has offices in Spain and the United States and maintains a presence in Latin-America via strategic partnerships with other consulting firms in those countries.
The State Society for the Administration of Tourist Information (SEGITUR) is responsible for introducing and sponsoring the use of new technologies in the tourist sector. The administration, maintenance and promotion of spain.info are some of their most important initiatives.