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The campaign will encourage community members to register with the National Bone Marrow Registry. This year’s activities will include public service announcements, community events and a music festival and will culminate in the annual Angels of Hope Awards.
This year’s music festival will take place on July 12 at the Hollywood Park racetrack. Renán Almendárez Coello, “El Cucuy de la Mañana,” will serve as emcee, and performers will include Ezequiel Peña, Yolanda Del Rio, Voces Del Rancho, Carmen Jara, Karyme Lozano and Tierra. Admission to the concert is free, and tickets are available at Food 4 Less, Albertsons, Superior Grocers and Ritmo Latino Music stores.
The Angels of Hope Awards will take place immediately after the concert; the awards honor Latino professionals and community leaders who have made significant contributions in their careers and inspirational individuals who have overcome cancer. Red-carpet arrivals will begin at 6:30 p.m. followed by the awards ceremony at 7:30 pm in Hollywood Park’s Gold Cup Room.
Last year’s ceremony brought together bone marrow donation recipient Gus Perez and his bone marrow donor Jesus Soto for the very first time. Jesus Soto was the first individual to receive The Drop of Life award. The reunion demonstrated the impact that the National Bone Marrow Registry has made on the lives of thousands of recipients and their donors.
On any given day, more than 6,000 men, women and children search the National Marrow Donor Program (NMDP) Registry for a life-saving donor. For many of these patients, a transplant may be the best and only hope of a cure. Each year Only 2,500 will find a match and receive a bone marrow transplant; of those, approximately 180 are Hispanics — a very small number is due to the probability of finding a match within the 7 percent in the registry that is composed of Hispanics. Because tissue types are inherited, patients are more likely to match someone from their own race or ethnicity. By joining the NMDP Registry, everyone will help more patients of all racial and ethnic backgrounds to find matching donors.
Participating sponsors include Food 4 Less, Albertsons, Superior, Ritmo Latino, La Raza 97.9, Unilever, Gamesa, Pepsi Bottling Group, Frito Lay, Procter & Gamble, Coca-Cola, Kraft and Bimbo Bakeries.
About City of Hope
City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a Comprehensive Cancer Center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope's research and treatment protocols advance care throughout the nation. City of Hope is located in Duarte, Calif., just northeast of Los Angeles, and is ranked as one of “America’s Best Hospitals” in cancer and urology by “U.S. News & World Report.” Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics.
About La Gota de la Vida
La Gota De La Vida is a national public education project that has raised more than $1.2 million for City of Hope and registered thousands of individuals in the National Marrow Donor Program (NMDP) Registry. Celebrities such as Cristian Castro, Joan Sebastian, Luis Fonsi, Jennifer Peña and Victor Manuell, who are committed to teaching the Latino community about the importance of the bone marrow registry, participated in a highly successful public service announcement (PSA) that has already reached millions of people around the country. As a result of these efforts, the overall number of Latino bone marrow registrants has grown significantly every year.
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