PRTODAY / NewswireToday Free press release distribution service network

Agency / Source: Liberate Media

This article was published free of charge. Only PREMIUM Articles are (Google AdSense™) 3rd party Ads-Free!

iCrossing Delivers Record Online Sales for Fashion Brand Lipsy - iCrossing, a global digital marketing company, today announces the success of a unique digital marketing campaign for leading fashion brand Lipsy
iCrossing Delivers Record Online Sales for Fashion Brand Lipsy

 

NewswireToday - /newswire/ - London, United Kingdom, 06/27/2008 - iCrossing, a global digital marketing company, today announces the success of a unique digital marketing campaign for leading fashion brand Lipsy.

   
 


Rank or share this free Newswire Press Release Distribution content. Join the network! Learn How!


Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour.


 

iCrossing was selected for the campaign because of its “connected” approach to building digital marketing strategies. The campaign brings together the crucial strands of natural search, paid search, display advertising and social media research.

The ongoing campaign has been designed to significantly boost revenues by increasing traffic and sales on the Lipsy site, while driving online brand reputation, awareness, and visibility.

During the research phase of the campaign, in-depth linguistic profiling revealed how Lipsy’s potential customers behave online, rather than relying on assumed knowledge. This linguistic intelligence provided real insight into search patterns, helping to shape the paid and natural search strategies and support the display campaign in defining target personas. This process was crucial to ensure that coverage was accounted for when consumers searched according to keywords, having first seen the display creative.

iCrossing’s team also developed a reputation management campaign, which focused on establishing quality links with authority sites and actively promoting back link growth. This strategy ensures that the Lipsy brand engages consumers through interactivity while supporting brand growth through social media connections.

The integrated campaign has delivered impressive early results with the site experiencing its highest ever Click Through Rate, at its lowest Cost Per Click. In addition, record online sales volumes have been matched by Lipsy’s lowest ever Cost Per Acquisition.

Furthermore, the display campaign delivered more than 1,500 new individuals to Lipsy.co.uk, with a healthy rate of sales. This proved that consumers were successfully engaged at the right stage of their purchase cycle, eliminating the need for repetitive persuasion and wasted impressions.

Kristine Kirby, Head of eCommerce at Lipsy comments: “At Lipsy we are dedicated to ensuring the hottest fashion looks move from the catwalk to high street in the blink of an eye, and our online brand is an essential point of contact for our customer base. We need to ensure that we are constantly communicating with our customers and strengthening our online reputation as we expand rapidly. iCrossing have the knowledge and experience to ensure that we achieve our goals, and have taken our online persona to the highest level.”

Mel Alcock, Chief Client Officer at iCrossing in the UK comments: “Our work on the Lipsy campaign shows exactly what can be achieved with a connected digital approach. We have successfully built attention around the brand by engaging with its network in line with Lipsy’s communications strategy to enable the brand to speak coherently to the precise needs of its audience. This gives Lipsy a real and valuable lead as it continues to build its growing reputation as a major fashion player, competing against established names in the industry.”

About iCrossing
iCrossing, formerly known as Spannerworks in the UK, is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class marketing services - including paid and natural search marketing, social media, content and media, display advertising, user experience, web development and analytics and insight - to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing clients include world-class brands such as The Coca Cola company, HBOS, TUI and Virgin. Headquartered in Scottsdale, Arizona, the company has 620 employees in 15 offices in the US and Europe, including 110 employees in the UK.

 
 


Rank or share this free Newswire Press Release Distribution content. Join the network! Learn How!


Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour.


 

Agency / Source: Liberate Media

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 

 
  Your Banner Ad showing on ALL
Marketing/Newswire/PR articles,
CATCH Visitors via Your Competitors Announcements!


iCrossing Delivers Record Online Sales for Fashion Brand Lipsy

Non-featured company website links are shown on a random basis
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  For more information, please visit:
Links are available on a random basis for non premium members
|
Contact: Lloyd Gofton 
07919 353484 lloyd[.]liberatemedia.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Liberate Media securities in any jurisdiction including any other companies listed or named in this release.

Marketing/Newswire/PR via RSS
AddThis press release: iCrossing Delivers Record Online Sales for Fashion Brand LipsyAdd Marketing/Newswire/PR News to My MSNAdd Marketing/Newswire/PR News to My Yahoo!Add NewswireToday Marketing/Newswire/PR Press Release Headline News to Your Google homepage or Google ReaderAdd NewswireToday - PRZOOM Headline News to FeedBurner Twitter /NewswireToday

This article was published free of charge. Only PREMIUM Articles are (Google AdSense™) 3rd party Ads-Free!


Read Latest Articles From Liberate Media / Company Profile



TW CAT Celebrates Success with Health Sector Charity Clients
WYGU Signs Partner Deal with Student Publishers
Tamar the Social and Search Agency Appoints Two New Board Members
Tamar Research Shows That Consumers Need Incentives to Interact with Brands on Social Networks
Pressitt Adds Customisable Newsrooms to its Social Media News Release Platform
Advantage Africa Appoints Direct Marketing Professional Laura Sullivan As Trustee
TW CAT Launches Fundraising and Recruitment Campaign for Breast Cancer Care
Tamar Study Shows Rapid Growth of Older Internet Users
Tamar Launches International Social Media Campaign
Tamar Rolls Out Social Media Campaign for Express Insurance
Tamar Appoints Smith as Associate Director Insight and Analytics
Collective Completes Website Redesign for BBC Radio 4
Collective Unveils Social Network-led Campaign to Support Launch of Honda CR-Z Hybrid
Collective Launches Orchestra Websites for BBC Radio 3 Performing Groups
Collective Expands Creative Team with Nine New Hires As Client Demand for Digital Innovation Grows

Reserve This Permanent SPACE

Your LOGO permanently HERE on Newswire Today most visited Page start at $295 per month

 
Sponsored Links


Visit  Koncept Analytics

Visit  JobsWare.com










 
  ©2012 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise | Contact | Investors | Sitemap | FRANCAIS
newswire, PR free press releases distribution magazines engine news alert newsroom press room breaking news public relations articles company news alerts blogsIt younews.me newswiredistribution ezine younews.asia bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri- bution today investor relation successful internet entrepreneur free newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)