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NewswireToday - /newswire/ -
Brighton, Sussex, United Kingdom, 06/24/2008 - One of the biggest challenges with any e-learning is how to ensure maximum take up and usage. How to get people to stick when they click? Kineo, leaders in rapid e-learning, have issued a free new guide on how to market and launch e-learning.
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Developing effective rapid e-learning isn’t simply about delivery. With so much effort needed to create a course it’s easy to underestimate the amount of effort to get it out to the audience, accepted and used.
A successfully marketed course is likely to:
• Increase take-up of the training;
• Ensure return on investment in training – unused training is a waste;
• Ensure staff are trained in the skills and knowledge they need to do their jobs successfully.
The Kineo free Guide explains:
• Why you should market your rapid e-learning;
• How to market rapid e-learning;
• What to include in a rapid e-learning marketing campaign;
• How to run teaser campaigns;
• How to involve line managers;
• Example launch activities and timetables.
Steve Rayson, Kineo Managing Partner said: “Marketing and e-learning should not be strangers. We believe that effective marketing techniques play a dual role in e-learning: as tools to entice and promote usage, of course, but also we have increasingly been using marketing techniques within our e-learning to deliver short, sharp messages, to shock, divert and entertain – all to grab and hold attention. One of the key tenets of our marketing approach at Kineo has always been to give stuff away. This free guide is the latest example of how we think freely and differently about E-learning.”
About Kineo
Kineo is a leading rapid e-learning and consultancy company.
We bring fresh thinking to e-learning, because we believe it can be done faster, better and more effectively. We’ve partnered with Google, BP, C&W, VirginMedia, HSBC, Reuters and M&S to take a fresh approach to e-learning.
We build long term relationships by earning our clients’ trust. We do this through our consistently high standards of service, our professional conduct, responsiveness and our complete commitment.
With collective experience on over 300 e-learning solutions, we’ve got the most talented design and development team in the business. We have innovated to develop a rapid e-learning approach that enables us to deliver business benefits faster and more cost-effectively for our clients, whether short rapid e-learning projects or a large custom e-learning project.
We’re passionate about sharing our new ideas for e-learning. Our website features over 100 articles, 25 reports and white papers which are available free to visitors.
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stephen.walsh[.]kineo.com 
