The European market for advanced electronic controllers for powertrain, transmission, comfort, driver assist and transmission systems is growing strongly, driven mainly by the increasing electronic applications within a vehicle and the need for comfort and convenience. Frost & Sullivan expects the market to grow at a compound annual growth rate (CAGR) of 10.9 per cent from 2007 to 2015.
The ACEA’s CO2 reduction initiative will have a considerable impact on the penetration of hybrids and transmission technologies such as dual clutch and automated manual transmission. Furthermore, the EU commission’s proposal to reduce the number of road fatalities by half by 2010 will augment uptake rates of accident prevention and other safety systems.
New analysis from Frost & Sullivan (automotive.frost.com), Strategic Analysis of the European Automotive Advanced Electronic Controller Market, finds that the markets earned revenues of €499.1 million in 2007 and estimates this to reach €1.14 billion in 2015.
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“OEMs are expected to introduce newer applications to differentiate their product offerings in the wake of growing competition,” notes Frost & Sullivan Research Analyst Aswin Kumar R. “There is an enhanced need for comfort and convenience among today’s European consumers paralleled by an increased penetration of alternative powertrains from traditional diesel engines in Europe.”
The need to abide by stringent safety and eco-norms set by the European Union will drive the need for higher data processing and more intelligent controllers to manage engine management and safety-related applications.
However, European consumers are still uninformed about the value proposition and inherent safety associated with most of the applications being offered by OEMs. The expanding electronics content in currently available vehicles increases the complexity of the electronic architecture and raises the risk of failure due to the higher level of electromagnetic interference.
“Economies of scale will eventually lead to cost reductions within the manufacturing process,” adds Kumar. “Prices will only come down with higher volumes, but the demand for certain advanced electronic controllers still remain limited.”
To succeed, OEMs must ensure a faster time to market for advanced applications. This can be achieved by working in partnership with suppliers throughout the value chain.
Strategic Analysis of the European Automotive Advanced Electronic Controller Market is part of the Automotive & Transportation Growth Partnership Services Programme, which also includes research in the following markets: European Automotive Original Equipment Position, Pressure and Temperature Sensors Markets. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.
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Strategic Analysis of the European Automotive Advanced Electronic Controller Market