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Software house and Microsoft Gold Certified Partner, Global Vision, has acquired a 40% stake in New Media Labs, a niche technology company focusing on the development of Web 2.0 applications. Providing CRM and Relationship Marketing software locally and overseas to customers such as brandhouse, Master Currency, and Levi Strauss & Co., Global Vision will use New Media Labs to begin developing and incorporating Web 2.0 applications into clients’ CRM and Relationship Marketing strategies.
Web 2.0, or what is considered to be the use of the Internet as a software platform and the development of applications using Web technology, gives end-users the ability to collaborate, form online communities, network and access software-like functionality via the Web. Examples of Web 2.0 powered sites include Facebook, YouTube, and Wikipedia.
“Web 2.0 enhances CRM and Relationship Marketing strategies from a customer acquisition and retention perspective by enabling customers to engage with a company and interact with a brand via new channels. Our stake in New Media Labs ensures we can provide our customers with the tools they need to take advantage of the channels their market is already using,” says Jon Jacobson, MD and co-founder of Global Vision.
Research giant, Forrester Research recently noted in a report on the boom of Web 2.0 that over half of the companies in North America and Europe see Web 2.0 as a priority for 2008.
“We are providing businesses with the ability to enter the world of blogs, RSS feeds, podcasting, mobile solution, mash-ups, social networking, widgets and wikis,” says Dereck Sigamoney, co-founder of New Media Labs. “This new world will revolutionise the manner in which traditional business takes place and will change the way in which businesses communicate with the customers and staff.”
The companies’ first joint-project is adding Web 2.0 functionality to Global Vision’s Relationship Marketing offering. “Our stake in New Media Labs is an investment in our product offering. By incorporating Web 2.0 functionality into our software we’re making them more functional and increasing end-user adoption by providing features that end-users have already embraced in popular applications such as Facebook, LinkedIn and YouTube,” concludes Jacobson.
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