AdJug Ltd, the online advertising marketplace where advertisers and publishers can buy and sell ads directly, today announces that leading UK publisher UpMyStreet.com has joined its rapidly expanding service, which already includes publishers such as Vivastreet, Touchlocal and AMRA.
UpMyStreet is a leading UK online service that allows people to find information on a wide range of topics based on unique postcodes. The agreement gives direct access to advertisers through the AdJug marketplace, which is currently achieving over half a billion ad impressions per month and growing fast.
UpMyStreet.com joins the 1200 publisher sites that are already taking advantage of AdJug’s greater choice, transparency and control on how ads are bought and sold.
Through AdJug, UpMyStreet.com can now define how much an advertiser pays for its ad space and get a real valuation of what this traffic is worth. The auction of ad space continues even after the asking price has been met, increasing its value over time.
UpMyStreet.com also benefits from the contextual and intuitive targeting integral to the AdJug marketplace that delivers increasingly focused ads to relevant inventory space on its site, from mortgage advice to schools data.
UpMyStreet.com will now have the freedom to sell ad spaces directly to advertisers on a cost per click (CPC) or cost per thousand impressions (CPM) basis, allowing it to benefit from the true and actual performance of ad slots. In contrast, traditional “blind” ad networks sign exclusive deals with publishers and then pay them a network average.
Mark Haupt, sales director at UpMyStreet.com comments: “Since starting with AdJug we’ve already dramatically improved sales of our inventory, which would have otherwise remained unbooked. AdJug’s knowledge of their space is exemplary and they also take the time to highlight additional opportunities to help maximise our inventory revenues.”
Michael Stephanblome, co-founder and CEO, AdJug, comments: “UpMyStreet.com’s decision to join the AdJug marketplace is another example of a publisher refusing to be part of an aggregated mass with an average price. They will now enjoy higher income effectiveness and the opportunity to find advertisers who are willing to pay a premium for targeted, dependable placements.”
AdJug is an online advertising marketplace where advertisers and publishers buy and sell ads directly. It eliminates the need to use an advertising network, giving advertisers and publishers greater choice, transparency & control on how ads are bought and sold. AdJug's mission is to become Europe's leading online advertising marketplace. The company has headquarters in London.