LXR Luxury Resorts & Hotels, an extraordinary collection of luxury properties including The London NYC in midtown Manhattan, called on Mitel® when it was time to replace their aging TDM telephone system in exchange for an all-IP solution.
The London NYC, the tallest hotel in Manhattan and home to the renowned restaurant Gordon Ramsey at The London, selected the Mitel solution to enhance the guest experience, lower communication costs, and to drive new revenue streams. To maintain that image of sophistication and elegance, LXR Luxury Resorts decided to deploy the Mitel 5300-series IP phones in all of the 561 suites and back office operations for a total of 1,200 end points.
“Our goal in purchasing the Mitel solution was to make certain we could provide our guests with the very latest, most sophisticated technology available,” said Shannon Knox, senior vice president, information technology, LXR Luxury Resorts. “The flexibility of the 5300-series IP Phones allows us to customize speed dials and features on each set. We are also able to offer increased guest services on the phone. For example, we offer the local weather information and a jukebox feature.”
Using the easy-to-use Mitel software development kit, The London NYC has the ability to create graphical phone applications. The toolkit makes it simple to display complex graphical images on the phone’s display to personalize each guest’s experience while also generating revenue opportunities. For example, in-house revenue generation possibilities can range from helping guests schedule hotel services like room service or spa appointments when they want. Additional opportunities exist to partner with local attractions such as entertainment and shopping complexes, and museums to obtain activity information at the touch of a button.
It was also important that all technology - Voice, HSIA, IPTV - was able to run over the same network infrastructure making it simple to manage and monitor one network and save on infrastructure costs to deliver multiple services to the guest room and back office staff.
Another key feature The London NYC wanted to deploy was session initiation protocol (SIP) trunking. Natively supported on the Mitel 3300 IP Communications Platform (ICP), SIP trunking enables The London NYC to offer guests free calling to London, England and vastly reduced rates across North America and other parts of the world. This option may also be deployed in other LXR Luxury Resort properties as scheduled renovations become finalized.
Accredited Mitel Hospitality specialistPARTNER TelNet was instrumental in ensuring Luxury Resorts’ complete satisfaction. “Meeting the exacting requirements of this customer with such a large project in the heart of New York City was a challenge,” said Russell McComb, president, TelNet. “But the 3300 ICP and the 5300 IP phones proved to provide both reliability and features necessary for cutting-edge hospitality technology.”
About LXR Luxury Resorts
LXR Luxury Resorts & Hotels is a portfolio of independent properties dedicated to creating an experience of luxury, a sense of ease and endless pleasure and are distinguished by a style and spirit that captures the unique qualities of their setting. LXR resorts and hotels are located throughout the United States and the Caribbean. The LXR collection also includes the renowned Golden Door Spa brand and its four spas in the U.S.
Ohio-based TelNet Corporation is a leader in converged technologies, providing exclusive nationwide services to the hospitality industry.
Mitel (mitel.com) delivers flexibility and simplicity in smart unified communications solutions and applications for organizations of all sizes. Combined with a full range of managed services that include voice and data network design and traffic provisioning, custom application development, and attractive financing options, Mitel is reinventing how successful organizations gain competitive advantage by easily collaborating and communicating over distance and time with customers, colleagues and partners. Mitel’s US headquarters are in Phoenix, AZ. Global headquarters are in Ottawa, Canada, with offices, partners, and resellers worldwide.
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