After a tepid start, the technology now tops videoconferencing systems in utilization rates on the strength of its high quality images and sound, simplicity and tightly integrated service element.
These features enable users to work productively without experiencing communication fatigue for longer hours due to the natural feel of the solution. As a result, a large number of existing users have increased the deployment of telepresence solution across their regional outfit.
New analysis from Frost & Sullivan (conferencing.frost.com), Asia Pacific Telepresence Market, finds that the market - covering six sub-regions (14 countries) in Asia-Pacific - earned revenues of US$17.7 million in 2007 and estimates this to reach US$144 million by end-2014, at a CAGR (compound annual growth rate) of 34.9 percent (2007-2014).
By end-2008, revenues are forecasted to grow by nearly 91 percent to reach a market size of US$33.8 million.
If you are interested in a virtual brochure, which provides service providers, vendors/manufacturers, end users, and other industry participants with an overview of the Asia-Pacific telepresence market, then send an email to Sarah Lourdes at sarah.lourdes[.]frost.com, with your full name, company name, title, telephone number, fax number, and email address. Upon receipt of the above information, an overview will be sent to you by email.
The growing demand for telepresence is influenced by several micro- and macro-economic factors. Among others, the rising trend in outsourcing and offshoring operations in Asia, coupled with the increasing globalization and virtualization of businesses which has resulted in the growing number of manufacturing and R&D hubs in emerging markets such as China and India.
The influx of FDI (foreign direct investments) and business expansion in Asia-Pacific has also resulted in countries such as Singapore, Hong Kong, and Australia rise to prominence as regional headquarters. This changing business environment - from a centralized to a flatter and more dispersed organization structure - raises the importance of real-time collaboration and communication from a distance that enhance overall business productivity, decision-making and speed-to-market.
"Telepresence technology has seen encouraging demand not only from the corporate sector but also from service providers and governments," says Frost & Sullivan senior industry analyst Yen Yen Har. "Demand has been strongest from Australia, Greater China and Japan, while impressive inroads were noted in India and South Korea as well."
Uptake of telepresence is also aided by the growing awareness of climate change and the need for businesses to proactively demonstrate corporate social responsibility and mitigate carbon emission. Efforts to promote green initiatives are also observed among governments, particularly those at the top of the list in carbon emission such as China, Japan, South Korea and India.
Har points out however that the Asia-Pacific region is far more predisposed to price sensitivities and bandwidth barriers than any other region in the world. "This is one of the primary reasons that Asia-Pacific still trails behind Europe and North America in the adoption of telepresence solutions," she says.
"Higher bandwidth availability is vital for enhanced user experience and the lack of adequate bandwidth often inhibits deployment of telepresence," adds Har.
"In some cases, bandwidth limitations may compel potential users to invest in cheaper alternatives and less bandwidth-intensive solutions such as high-definition videoconferencing," she cautions.
The Asia Pacific Telepresence Market study is part of the Conferencing & Collaboration Growth Partnership Service program, which also includes research in the following markets: videoconferencing endpoints, videoconferencing infrastructure systems, and audio, video and web conferencing services. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Analyst interviews are available to the press.
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