Craig has worked in digital marketing and e-commerce for the past decade. He joins E-consultancy from Brighton-based digital agency Designate, where he was a partner.
He has worked with a variety of organisations to provide training to professionals working in the marketing and e-commerce arena. Among the organisations he has worked with are The Chartered Institute of Marketing, Institute of Direct Marketing and Business Link.
E-consultancy CEO Ashley Friedlein said: "We are pleased to have been able to add Craig to our team to manage our internet marketing and e-business training workshops."
Friedlein added: "E-consultancy has gained a reputation within the internet industry for hosting quality events, and we needed somebody of Craig’s calibre to manage demand. He will coordinate more than 50 events across the UK in 2006."
E-consultancy’s public internet training workshops now extend to locations other than London, including Manchester, Edinburgh and Bristol. The company also runs bespoke in-house workshops for companies that need help with training.
Craig Hanna said: "I'm passionate both about digital and the need for professional and effective training within the industry. Too often the medium is being poorly exploited due to poor understanding among practitioners across all levels. If the industry wants to attract and retain the best talent it must invest in their future."
E-consultancy (e-consultancy.com) is the UK’s leading online publisher of best practice internet marketing reports, research and how-to guides. It also publishes buyer’s guides and has a directory of 100,000+ third party internet marketing white papers. Since launching its paid-content model in 2003, E-consultancy has amassed thousands of paying subscribers, 35,000+ registered users and 150,000 unique users sessions per month, generating more than half a million page impressions.
Subscribers pay from £149 per year to access the exclusive and highly practical content, which helps internet marketers get the most out of their websites.
E-consultancy has more than 100 industry events lined up for 2006, including roundtables and monthly Supplier Showcases, where six suppliers pitch to an audience of pre-qualified buyers in a Central London venue. E-consultancy also provides a range of in-house training programmes, such as seminars and workshops. E-consultancy was co-founded in 1999 by Ashley Friedlein and Matthew O'Riordan. Ashley is a twice best-selling Internet author. E-consultancy's shareholders include Philip Redding, former Managing Director of Wheel, which he helped grow to become the largest UK new media agency.