Nonetheless, the gradual but steadily increasing demand for residential water treatment systems, paralleled by the prevailing regional water contamination and initiatives of market participants, is set to boost market prospects. In particular, point of use (POU) and filter pitchers exhibit strong growth potential.
New analysis from Frost & Sullivan (environmental.frost.com), European Residential Water Treatment Systems Markets, finds that the market earned revenues of $721.2 million in 2007 and estimates this to reach $1 billion in 2014.
"Product innovation and a strong distribution network are proving crucial for success in the European residential water treatment systems market," notes Frost & Sullivan Research Analyst Sowmya J. "The relatively developed nature of the market and the high level of competition among the large number of participants are spurring the development of new products as well as the improvement of existing offerings."
For instance, POU water treatment systems are also being designed to function as water coolers. This new product is highly desirable among customers due to its multipurpose application. Regular and consistent product improvement is a strategy that will ensure the growth and success of market participants.
The key product segments of POU systems and filter pitchers are experiencing relatively strong growth. These segments have benefited from the high degree of innovation and are sustaining interest among customers in most major regional markets.
However, intensifying market saturation in western Europe is posing a major threat to market expansion. Market participants need to focus on developing new strategies to increase product sales and drive long-term growth.
"The water quality in European countries is registering continual improvement, with tap water used for drinking purposes routed through municipal water treatment plants regularly meeting EU-mandated standards," remarks Sowmya. "Enhanced water quality presents a challenge for market participants that need to develop products with very high water purification efficiencies."
Companies should focus on associating with the strong network of distribution channels to increase their market penetration and product availability. Distributors, dealers and installers can greatly influence the reputation and turnover of market participants since they are very influential in both mature markets as well as those still at the development stage.
In mature markets, there is extensive competition among companies offering water treatment systems. Associating with channel partners will help companies attain a better reach and larger customer base. In developing markets, the extent of market penetration will be higher for channel partners as they are constantly in touch with local customers and can influence their choice of water treatment systems.
If you are interested in a virtual brochure, which provides manufacturers, end users and other industry participants with an overview of the European residential water treatment systems markets, then send an email to Chiara Carella, Corporate Communications, at chiara.carella[.]frost.com, with your full name, company name, title, telephone number, company email address, company website, city, state and country. Upon receipt of the above information, an overview will be sent to you by email.
European Residential Water Treatment Systems Markets is part of the Environmental Growth Partnership Service Programme, which also includes research in the following markets: U.S. Residential Water Treatment Equipment Markets, North American Residential Water Treatment Equipment Markets – Investment Analysis and Growth Opportunities, Global Competitive Environment for Residential Water Treatment Equipment Market, Global Residential Air and Water treatment – A Snapshot of the Evolution of Products and Markets and Residential Water Treatment Equipment Markets in China and India. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.
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European Residential Water Treatment Systems Markets / M0D5