(Newswire Today) —  Cheltenham, Gloucestershire, United Kingdom, 2008-06-10 - The Movie Booth - In the coming weeks UK and Irish movie lovers will benefit from the deployment of DVD rental kiosks for the vending of films, and DVD machines being trilled in leading retail stores could see the kiosks thrive in the retail sector.

The Movie Booth is a new brand which supplies DVD rental kiosks to retail stores throughout the UK and Ireland enabling users to rent movies on a pay-as-you-go basis from a fully automated vending machine, offering a modern alternative to the traditional high street DVD rental store.

The futuristic concept is the brainchild of award winning young entrepreneur Carlos Marco Rider, who noticed the gap in the DVD rental market and came up with a solution that could offer a convenient and cost-effective way for people to rent their favourite new release movies from their local shop.

Mr Rider commented, “The DVD rental market has faced big changes in recent years, and I felt that high street DVD rental services didn’t offer value to their customers. By eliminating space and staffing costs, our kiosks can offer the most competitive DVD rental prices in the UK and Ireland. To many people renting a DVD from a machine can be intimidating but these kiosks are designed to be completely user-friendly”.

He added, “Customers use a touch-screen system to select and rent their movies, and it takes three steps to rent a film from the kiosk. These new kiosks have been designed with the end-user in mind and have several features which make renting a DVD a simple process. The partnerships we are developing with retailers should ensure we achieve substantial coverage across the UK and Ireland by the end of 2008”.

In an ever changing market, retail outlets should soon feature automated DVD kiosks to be able to benefit from the fall from grace of the traditional DVD rental store. The successful trials with Tesco, Centra and Applegreen would lead to national deployment of DVD kiosks in a parallel to the success they have achieved in the United States. DVD machines have experienced a massive growth in the USA with over 9000 kiosks being installed in the last two years with ease-of-use, convenience and cost being provided as the main reasons for the kiosks success. Kiosks are currently deployed in Wal-Mart’s, Wal-Greens and McDonalds to name but a few in the US. A recent research article in the Sunday Times also revealed that VoD, touted as one of the main threats to DVD rental, is not a service which is yet suitable for the mainstream market.

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