IP telephony customers increasingly move past the stage where they look at their voice communication infrastructure as a cost center and implement IP just for cost savings. Customers look to derive maximum benefits from their current IP telephony deployment and they also look to prepare for a future with unified communications and communications-enabled business processes, vendors have to provide solutions that are backward and forward compatible.
New analysis from Frost & Sullivan (enterprisecommunications.frost.com), North American Enterprise Telephony System Markets, finds that total telephony market earned revenues of over $3.19 billion in 2007 and estimates this to reach $6.2 billion in 2013.
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"IP telephony is entering into the maturity phase with technology stabilizing and vendors continuing to increase reliability and redundancy," notes Frost & Sullivan Industry Analyst Krithi Rao. "2007 marks the juncture where most early adopters have deployed IP telephony in parts of the enterprise and are evaluating strategies to embark on the optimum migration path for the rest of the enterprise."
The telephony market is experiencing the impact of customers moving away from bottom-line objectives of cost savings to top-line objectives of productivity and efficiency. The primary factor driving growth continues to be the impending end-of-life stature of legacy systems combined with cost savings associated with converging two disparate networks. However, the potential to better deploy end-user productivity applications such as unified messaging, conferencing, and IP phone-based applications on IP telephony systems and better support telecommuters and a mobile workforce is quickly becoming a key driver as well.
However, with telephony vendors' marketing messages changing from promoting IP telephony for cost savings to focusing on its ability to support advanced applications, organizations are taking a step back to evaluate their "unified communications." This has the potential to lead to a delay in a full-blown migration of their telephony infrastructure.
"With a fairly saturated installed base of telephony systems, most of the growth has to come from the IP PBX market, offsetting the decline in the time division multiplexing (TDM) telephony market," says Rao. "Large amount of sunken investment in legacy TDM infrastructure and customer concerns about choosing the right unified communications solution that includes IP telephony and the appropriate vendor could cause some delay in a full-blown migration to IP."
As enterprise communication infrastructure moves to software-based models and vendors gain less and less from core telephony solutions, vendors must turn to services and applications to stay competitive in the marketplace. However, the extent to which they can gain revenue from applications and services will depend on how they evolve their communications platform architecture and their ability to become an end-to-end solution provider for the customer.
North American Enterprise Telephony System Markets is part of the Enterprise Communications Growth Partnership Service program, which also includes research in the following markets: IP desk phone markets, IP softphone markets, VoWLAN devices, hosted IP telephony services, Audio Conferencing, Videoconferencing services, Web Conferencing, Telepresence markets, Open-source Telephony, Unified Communications Markets and Enterprise Telephony Equipment Services. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.
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North American Enterprise Telephony System Markets