NewswireToday - /newswire/ -
San Francisco, CA, United States, 2008/06/07 - With the popular TVIX 6500 series finally meeting expectations and a stripped down value-line nearly ready for release, TVIX Box, guided by a new vision of simplicity, is preparing to appeal to a wider, more mainstream audience.
With the popular TVIX 6500 series–once hampered by technical issues–finally meeting expectations and a stripped down value-line nearly ready for release, TVIX Box, guided by a new vision of simplicity, is preparing to appeal to a wider, more mainstream audience.
“We will continue to offer the 6500 series. For the avid videophile, you just can’t beat it. The power it offers for high-definition video and networking is astounding,” says Christopher Leonard, TVIX Box’s founder and CEO, “but with our new line, the focus is going to be different.”
According to Paul Valente, TVIX Box’s online sales chief, “Nowadays, more than ever, people want value. They want something simple, that does what its supposed to with little hassle. To meet this challenge we have gone back to the basics: a quality, affordable player, that is easy to use and handles a wide range of files, for under $125.”
According to Valente, the new value-line, available in mid June, 2008, will be compact and have only a limited set of connectors. At least one model will be diskless, and will play media files from a USB flash drive or other USB storage device. “The aim is simplicity and affordability,” says Valente, “This type of box is something anyone who can download a file can use. There is no need to learn about networking or file structure. Simply copy the file to the flash drive, walk it to the living room, plug and go. Customers think this is the simplest way to get downloads to the TV, and we think so too.”
The TVIX Box M-6500A High-Definition Digital Network Multimedia Player, released earlier this year, has taken the company to new heights. Although setback by a small number of defective units released to other vendors by its Korean partner DVICO, TVIX Box reports that sales of the new model have been strong.
“There have been a lot of rumors and misinformation spread on the net about multiple versions, and temporary service centers being setup to deal with defective units,” says CEO Christopher Leonard, “fact is, none of it is true. There has only been one version of the product and there are no temporary service centers. The reality is that there were only a small number of units from the first batch manufactured by DVICO that were affected and they responded immediately to rectify that. As for the units TVIX Box sells? Well, TVIX Box has never even seen a box with these issues, and we sell more units in the US than anybody.”
Leonard anticipates the 6500 will remain TVIX Box’s flagship product through 2008. “The 6500 brings a number of new features to the table, and powerful ones too. It won’t be surpassed for a while,” he continues, ”It supports HDMI 1.3, SATA drives, and has more memory and a fatter processor which equates to better network performance and smoother, more reliable HD playback. Also with the 6500 you can copy files to and from it over SMB rather than only FTP. That is a big change.”
According to Valente, adding the SMB server to the 6500 was part of an ongoing effort to make the TVIX Box more versatile. “For users into networking this option offers another level of convenience. When you are at your PC, you can simply drag and drop files to the TVIX Box over the network, without a lot of special settings or setup. You can even do this wirelessly,” he continues, “With that and the USB host ports, you really don’t need anything else.”