NewswireToday - /newswire/ -
Rochester, NY, United States, 2006/02/12 - What is risk reversal? It is a tool used by smart doctors to ease the fears of skeptical consumers and make them want to do business with you vs. others.
How one doctor made over $125,000 from his Yellow Page ad we designed for him, using the power of Risk Reversal...
Are You Skeptical? So am I!
In a culture awash with advertising claims, people are skeptical. Aren't you? One of the great secrets of effective direct mail, is to ease their fears and skepticism in advance by using risk reversal.
What is Risk Reversal? Risk reversal, is offering a patient their money back if not 100% satisfied with their visit. Risk reversal is a proven confidence builder. Offering a 100% satisfaction guarantee shows confidence in your services. It's putting your money where your mouth is. In our successful direct mailer we use the power of Risk Reversal to assuage fears.
What Kind of Money Can Be Made with Risk Reversal and Direct Mail? The focus shouldn't be on "response percentages", but on "ROI" (Return on Investment). That being said, even with small response percentages one can make money with direct mail. That's why I love direct mail as a practice building tool.
If I Use Risk Reversal, Won't Someone Take Advantage? My reply is, wouldn't you give an unhappy patient their money back anyway? Then why not turn this into a great competitive advantage by bragging about it in your advertising? All I can tell you is
this: Every client who's used our "Guarantee of Satisfaction" tells us it's working fantastic for them and that patients love it. It makes them stand out and more importantly, it increases their results with direct mail as much as 20%.
Wouldn't you like it if someone backed their pledge with a promise of satisfaction? Your patients are the same way. Use risk reversal to assuage fears, reduce skepticism, and be more successful with your marketing. And by the way - our clients using it, love the results and feedback they receive especially since their competitors aren't bold enough to try it!