Earlier this month, Asa Williams joined Debt Shield, the award-winning debt settlement company based in Maryland, as the company’s Director of Marketing and Advertising.
“Asa’s expertise will definitely help us reach people who may need debt settlement, but are not aware of this debt relief option,” said Debt Shield President John Gourdin. “With our economy experiencing a downturn, more and more people are finding themselves in desperate need of help repaying their debts.”
Williams is experienced in developing ad campaigns, user-friendly websites, and easy-to-access promotional material for consumers. She plans to bring her skills to Debt Shield with the aim of helping the company reach out to people in need of its services.
“Understanding your audience is vital to every organization,” explained Williams. “The Debt Shield brand is synonymous with quality and people struggling with debt deserve to learn about Debt Shield’s debt settlement services.
Williams is proficient in business-to-consumer communication strategies. The early part of her career was spent managing client relations for leading advertising agencies. Most recently, she served as an independent marketing and advertising consultant, and prior to that, held leadership roles within the marketing departments of Fortune 500 companies. Williams’s background includes promotions, internal communications and public relations.
Debt settlement serves a distinct niche of people who cannot afford credit counseling but want to avoid bankruptcy. Gourdin hopes that more insolvent consumers can find out there is an alternative to bankruptcy.
About Debt Shield
Debt Shield, Inc. (debtshield.com), is a debt settlement company dedicated to helping consumers resolve their unsecured debt through mutually agreeable and discounted lump sum settlements in consideration of legitimate financial hardships. By helping consumers avoid bankruptcy, Debt Shield provides a service for both debtors and creditors.